My 2026 Open Social Web Predictions

63 points by todsacerdoti 6 hours ago on hackernews | 57 comments

nunobrito | 4 hours ago

The article is OK albeit unaware of what is happening on the NOSTR world so I'll take the liberty of making some predictions related to NOSTR:

1) Blossom grows even more and defacto replaces IPFS for decentralized file distribution

2) Open Social goes beyond text and decentralized video, docs, meetings, calendars become easily available with several implementations sharing a common NOSTR protocol underneath for accounts and communication, see https://iris.to/ as first example

3) True P2P social web is achieved. Forget about servers or clouds, each cellphone becomes its own data center and cellphones talk with other using P2P techniques

evbogue | an hour ago

What strategy will Nostr use to achieve true P2P social?

nunobrito | 36 minutes ago

From what I see, WebRTC is the key to achieve direct P2P connections.

I'm involved at NOSTR project where beyond internet the connections can be made with bluetooth, LoRa, LAN (including Wi-Fi) and radio using walkie-talkies.

baggy_trough | 4 hours ago

> Bluesky will cross 60 million registered users in 2026. Growth will slow from 2024’s explosive pace but remain steady, driven by continued X dissatisfaction and improved features.

That would be a surprise since (active user) growth has been negative over recent months.

Steady might be just fine if a higher majority of those users are writers and publishers and not just consumers.

chrneu | 3 hours ago

As far as I can tell, bluesky is pretty much on the way out. Nobody really uses it like they did twitter. it doesn't have the same vibe. it just feels forced. the science community might save it as a kind of summarizing service.

i think this might be a problem with many of the "replacement" services. That initial growth and boom was driven by the novelty and curiosity of the service. Now that twitter is seen as kind of played out it feels unnecessary to be on a clone of it. The draw is gone and most of the utility(alerts) have moved elsewhere.

i tried using bluesky and it just felt...lame? It wasn't really bluesky, just the fact I was on yet another social media service. A significant amount of folks on there are only on there because it isn't twitter. then they realize they don't need twitter which means they dont need bluesky.

bluesky feels like a bunch of high school kids who didnt get invites to the real prom so they made a different prom, but the different prom kinda sucks. "Yay, prom!" "Um..this isn't prom, this is different prom."

AJ007 | 2 hours ago

Mastodon has been better than I expected after the first Twitter exodus slowed down. Much less noise than X/Twitter. The protocol may turn out not to be scalable, but it's very much alive.

observationist | 2 hours ago

It's like a compromise between forums and twitter, and there are some great smaller communities out there. When the curation and moderation are good, and the community has a solid purpose, you get gems - quite a few mastodon gems out there.
At this point, it isn't clear why federation is in there at all. The "forums, bit twitter" concept does produce nice places, but federation seems like a net negative for that.

owisd | 2 hours ago

The steelman for federation is that email survived the rise of the big platforms despite no-one owning email, so making other applications follow the email model means they too could be free from central ownership.

riffraff | an hour ago

Federation is good if you want to stay within a community but also have a chance to interact with others.

I.e. you mostly care about technology foo but occasion delve into epic poetry, and it's nice to interact with both footech.social and epicpoems.read. Also, being able to consume personal publishing (blogs!) from within the same app is quite nice.

observationist | 2 hours ago

Some of the worst of the pile-on, scolding, pearl clutching behaviors that made everyone very glad to see certain people leave other platforms make large swathes of bsky totally worthless. It's like a mashup of the worst parts of reddit and twitter.

There are a couple nooks and crannies that are worthwhile, but at scale it's not a good place. The vibe is "something went wrong" and "poor decisions have led me here" and not "warm, welcoming, vibrant, innovative community of wonderful people."

jasonlotito | 2 hours ago

> As far as I can tell, bluesky is pretty much on the way out.

Maybe in your niche, but it's absolutely filled with lots of great people, and the posts are on topic and fun to read. Perhaps the issue isn't Bluesky, but you. There are still great posts there, but if you weren't reading that stuff to begin with, maybe this is a good thing that you aren't using it anymore.

ctoth | an hour ago

> There are still great posts there, but if you weren't reading that stuff to begin with, maybe this is a good thing that you aren't using it anymore.

There's something beautiful about a defense of a community that is also a perfect exemplar of that community. Bit fractal, init?

p2detar | an hour ago

I personally find it less toxic than Xitter and that’s good. Less drama, lots of politics - which is probably normal at the moment but kind of annoying. Certain bubbles like gamedev are big. I think bsky is here to stay.

jollymonATX | 59 minutes ago

Spot on observation. The very class of interaction indeed.

romellem | 51 minutes ago

The experience you describe has been completely different from mine. I’m not a big poster, but I use Bluesky daily for:

- Sports

- Law

- Authors

- Comedy

- Video Games

- Programming news

- Other general news

Really feels like you are projecting a bit.

cebert | 3 hours ago

What’s unfortunate to me is both Bluesky and X have become dominated by political posts. I don’t have any interest in that and just want to keep up with interesting tech updates.

rapnie | 2 hours ago

Launching in early 2026, Eurosky Social [0] is coming.

> The next era of social media: built and run in Europe, ruled by our laws.

> Eurosky is building a European alternative to Big Tech social media and web services that is focused on innovation, user choice and open standards. Eurosky develops foundational software and services that enable entrepreneurs and startups to launch their products faster, cheaper and ready to scale.

[0] https://www.eurosky.social

Thanks for the link. Seems like they want to be a European identity (and maybe more) provider for the AT protocol.

> We’re launching @eurosky.social, a European identity that works across the entire open social web. Get access to any app built in the AT Protocol, including Bluesky, Flashes, Tangled, and many more. Hosted in Europe, governed in Europe. [Launching January 2026]

I applaud the effort, but participating in the Fediverse I take issue with the fact that they seem to equal AT with "the entire open web". That's just BS if true.

Looks like they are ready to scoop up a bunch of EU grant money, perhaps at fediverse's cost. Esp. since it looks (not sure) that an AI company is behind the initiative: https://themodalfoundation.org/

jimmydoe | 3 hours ago

social network, and to some degree open internet, is a millennial thing, it will die out as millennials get older.

fogzen | 3 hours ago

I tend to agree — but is there any data on this?
A poll of gen alpha (aged 12-15) from 2024 asked about job aspirations:

  YouTuber (32%)
  TikTok creator (21%)
  Doctor/nurse (20%)
  Mobile app/video game developer (19%)
  Entrepreneur (17%)
  Artist (16%)
  Sports athlete (15%)
  Professional online streamer (15%)
  Musician (14%)
  Teacher (14%)

senorrib | 3 hours ago

I’d argue those aren’t really because of the social aspects of Youtube or TikTok.

flipbrad | 3 hours ago

Something so grim should be accompanied by its citation, just so we can check it's not a windup

xnorswap | 3 hours ago

two decades ago it would have been:

  1. Movie Star / Actor
  2. TV Star / entertainer
Youtube / tiktok are just the equivalent for that age in this day & age.
This is probably true and I would be really interested to see a longer-running study with a consistent methodology taking this on

Zetaphor | 56 minutes ago

One interesting difference is influencer is plausible for a significantly larger population of youth than their legacy equivalents ever were
I didn't wanna cite the Fortune article I got it from because it cited research from a group called "Whop" that didn't have the full data available. But here's the article I read

https://fortune.com/article/gen-alpha-dream-careers-youtuber...

EDIT: now that I'm looking more into it, I think this YouGov poll was the original source https://today.yougov.com/technology/articles/39997-influence...

I do vaguely recall a more serious study showing a vast majority of kids thinking "influencer" was a viable career path and a very large portion beleiving it was the only viable career path for them. It also found that these percentages were higher in boys than in girls. That's the study I was trying to find but failed and found this instead

ronbenton | 3 hours ago

Anecdata—as one of the oldest millennials, I have seen a very steep drop off in social network usage amongst my peers. Too much IRL family stuff.

jollymonATX | 38 minutes ago

We are a major sized user cohort and using social platforms is just not worth the energy is my feeping also. Granted not family tradeoff in ky case, just I don't have free time to waste.

chipheat | 2 hours ago

Why? At least currently I don't feel this way about them.

riffic | 2 hours ago

A "social network" is a concept that goes far beyond computing and the internet

antonkar | 3 hours ago

X or Bsky will likely evolve/become replaced by the social network where every tweet is an instant poll, here's a mockup I found:

https://x.com/MaskedMelonUsk/status/1987338574606356901?s=20

abhinavb05 | 2 hours ago

Sponsored by bluesky

andypiper | 2 hours ago

I know the author, and do not believe that this is a true statement.
Nope not us!
Bluesky? Fediverse? Really?

KellyCriterion | 2 hours ago

Does anybody know what happened to the great "Mary Meeker" (?) Web Internet Report, posted annually by her?

I loved her compilations.

bookofjoe | 50 minutes ago

amannm | 2 hours ago

please put more work into AI generated content

riffic | 2 hours ago

can't reveal too much too soon but someone out there is quietly trying to make "At least one major national government or major city will launch an official presence on BOTH Bluesky AND the ActivityPub Fediverse in 2026" happen.

DustinBrett | an hour ago

I still have yet to see a BlueSky link in the wild.
Check any sports subreddit. I also see them on Discord all the time.

https://old.reddit.com/domain/bsky.app/

>> "At least one fully independent ATProto stack — PDS, Relay, and AppView operating without dependency on Bluesky PBC infrastructure — will achieve viability in 2026, meaning it has paying customers or sustainable funding. This will be the year ATProto proves (or fails to prove) it can exist beyond Bluesky-the-company."

Isn't Blacksky already there? I haven't kept up, but I thought the last big banning blowup led to prioritizing finishing the AppView.

jollymonATX | an hour ago

It's sad that even hitting these meteics will reault in little actual growth. Bluesky is devoid of shareable content. Threads is.... just go to threads and use it and I bet you come away feeling like its unusable like I did. Fediverse when I browse it is like venturing into a ghost town. EVER time I see a blog with a linked acct I check it out. Always they are devoid of interactions. Wordpress blogs have real comments (sometimes) with real interactions happening at a decent clip. Thats the real state of things. Numbers go up predictions like this make no sense to me for one big fat reason, where are the interactions? (I want it to work just ftr)

conception | 57 minutes ago

How does bluesky have no shareable content? My friends who twittered now all use BS. Haven’t noticed a change in “check this out”

jollymonATX | 41 minutes ago

Point to publically posted bs links or embeds please then. Not F2F shares. That's what I am talking about. X and FB have those in droves and they are a real growth driver.

rcarmo | an hour ago

My anecdotal experience is that I still have to dive into X to follow some people. I use mostly Mastodon, occasionally look into BlueSky, and pretty much stopped caring about Threads since Meta decided to treat the EU differently. I’d say the grand social experiment the post portrays just isn’t happening.

saltysalt | 54 minutes ago

I predict 2026 will see a mass return to self-hosted blogging (and the Linux desktop, natch).

jollymonATX | 37 minutes ago

This is my hope as well, but fear of ai scrape is real among folks I have chatted with this about.

sMarsIntruder | 54 minutes ago

As others here below have noticed, there is no match between actual data and predictions made by the authors.

Which is definitely strange, and we should ask: why?

Because people tend to predict the future they wish would happen, not what the data says would be most likely.

The same thing happens with every HN predictions thread.

lifeisstillgood | 48 minutes ago

Social media compromises

- asymmetric social activity - standing in a crowd social activity - discovery - curated/accidental/mediated - directed presentation - advertising

I’m not too sure what Bluesky’s approach is but all the different approaches to federation and replacing Twitter fail to be as simple and intuitive as adding your mate to a WhatsApp group, nor as simple as “everyone is on Twitter”

Twitter will tend to revert to its mean (imagine a pub where suddenly the MAGA convention from next door comes in and starts ordering drinks - the pub will change it’s nature but plenty of the tables will just carry on.

You just don’t know which ones, till you sit down and listen to the conversation- a lot like real life.

I’m not convinced that any technological change will make a difference - whatsapp already solves the “invite people you know” problem, and that’s good enough for most of the world. The problem of “somewhere in the world Paul Dirac is chatting with Einstein, can I listen in” is solved with scientific publications, “can I join in” is unsolvable and I think a misunderstanding of what was once happening on Twitter back when people cared

I think these are pretty good predictions, or at least line up with the goals we’re pursuing. I believe private data will land in atproto, hopefully by mid year. I also expect the tooling will improve a lot; the new Tap tool has made backfill and sync a lot easier, and the moderation tools are also going to improve a lot (the Osprey automod tool built with ROOST is great). That’s all pretty key for building applications.

Also quick prediction the Atmosphere conference in March should be a good time

Slightly tangentially, I expect GitHub to seriously lose lustre as developer de facto social network, with codeberg and self hosted forgejo taking off, leading to a fediverse of instances.

That is likely to be a bigger trend than any shift in normie open social web stuff.