Southern California theme parks lost nearly 1M visitors last year

840 points by runswithscissors475 19 hours ago on reddit | 172 comments

Minotard | 19 hours ago

As per plan:

  • Raise prices to increase margin and decrease quantity demanded (tickets).

  • Reduce crowding.

  • High paying (high margin) customers enjoy park more now that crowds are smaller.

  • High paying customers return or refer other high paying customers.

  • Profit.

Also note this article cites data from 2025, well before the current economic concerns but well after parks started raising prices.

pschell | 13 hours ago

As someone who regularly goes to Disneyland, I'd love to know what days had less visitors... becuase it's definitely not when I am there.

claaaay_davis | 12 hours ago

it's odd they use a photo of Disneyland because it was the one park that had an increase. Knotts, Universl and Six Flags had decreases.

simply_a_stranger | 9 hours ago

My friend went to Disneyland over the summer. Was there when there was some big Disney convention in Anaheim. The park was really empty. Hardly any lines.

FearlessPark4588 | 18 hours ago

Ok-Boomer-4414 | 18 hours ago

Seems like a good business plan.

And their target customer gets a better experience

user485928450 | 16 hours ago

Yeah i don’t live in socal so I’ve gotta pay for transport and hotel with limited time off. Doesn’t matter how cheap the park is if I waste that time and money in long lines. For out of town visitors paying more for fewer crowds absolutely makes sense

effyochicken | 13 hours ago

And it’s paying off for Disney financially:

“  Despite little year-over-year growth, Disney’s theme parks division still managed to post huge revenue growth in its most recent quarterly earnings call.”

LoInfoVoter | 18 hours ago

Some private colleges are raising tuition and improving housing and recreation facilities so that the campus and grounds are country club beautiful. The wealthy send their kids to these colleges to shelter them from the lower classes.

AlpineDrifter | 16 hours ago

Lol. You say ‘are’ like that’s a new, ongoing development. That practice is literally hundreds of years old in the U.S.

juliankennedy23 | 16 hours ago

And in fairness more than hundreds of years old outside the United States. The universities of England are older than the Mexican pyramids.

zombawombacomba | 18 hours ago

High paying customers buy more food which is the biggest markup.

Lupius | 15 hours ago

  • Raise prices to increase margin and decrease quantity demanded (tickets).

  • Reduce crowding.

  • Reduce staff accordingly so safety checks take longer.

  • High paying (high margin) customers experience the same long lines despite that crowds are smaller.

  • ???

bluudclut | 19 hours ago

I heard Disney no longer counts people going into the park. But 'spend per person'.

effyochicken | 13 hours ago

Over a million people have season tickets now for Disneyland.

Season ticket holders account for about 50% of the daily visitors in Disneyland Anaheim. So since they make no extra money from their entrance, in-park spending is more important now.

9Implements | 11 hours ago

Uh, most of them pay $40-60 to park which is twice what it was the last time I went in 2018.

effyochicken | 10 hours ago

They either get a 25% discount, 50% discount , or free parking depending on the type of pass.

Unlikely_Comment_104 | 19 hours ago

Canadians are flying overseas if we want to do to Disney. Not only do we want to avoid spending any time in the US right now, it’s actually less expensive to go to other Disney parks around the world.

Ugliest_weenie | 19 hours ago

It's even less expensive to go overseas and do something better than visiting a Disney park

NutzNBoltz369 | 18 hours ago

Sort of this. The demographic that used to go to those theme parks can longer afford it and those that can afford it are going elsewhere.

Fabulous_State9921 | 18 hours ago

🎯

petit_cochon | 16 hours ago

Who cares? If people want to do Disney, let them.

crackanape | 8 hours ago

Nobody proposed stopping them.

SiliconDiver | 18 hours ago

I mean this was the rational thing to do regardless of the US Canadian relations.

A week trip to Tokyo Disney is probably cheaper than a week trip to either US park.

KobeBean | 17 hours ago

It is absolutely cheaper, even for folks in the US. It’s almost absurd.

ashes94 | 17 hours ago

Their merch and customer service is better over there too. The value proposition for people who have to take a flight to the American parks has definitely decreased.

Danktizzle | 19 hours ago

Crazy thing is, Disney still gets paid if they go abroad

John_T_Conover | 13 hours ago

Yes, but the US economy overall gets far less. US airlines aren't selling tickets, car rental companies, hotels, restaurants, gas stations, bars, etc all missing out too.

BackupSlides | 18 hours ago

Expand that to Americans too, and expand to nearly any activity, from medical procedures to skiing. The US is just…expensive.

kidgrifter | 19 hours ago

Yes and Disney still saw a bump in visitors according to this article. Crazy.

life_is_ | 17 hours ago

As someone in the US, I still fly overseas to go to a Disney park.

erietech | 19 hours ago

Millcreek Mall in Erie PA would be packed every weekend with buses from Canada, we have no sales tax on clothes. We rarely see any buses now. Please Canada we love you peeps, come back.

brett- | 14 hours ago

> we love you peeps

More than 50% of Erie’s voting population seems to disagree with you.

Unlikely_Comment_104 | 19 hours ago

We won’t be back until the Cheeto and his cronies are gone and until we don’t have to worry about ICE.

Fabulous_State9921 | 18 hours ago

💯

petit_cochon | 16 hours ago

Can you blame them? Look how our government has treated our allies? They've stood by us and Trump has attacked and insulted them over and over. It really pisses me off.

Belaerim | 16 hours ago

lol, you voted for Trump. Elections have consequences. So does threats and economic warfare against former allies

*You in the PA sense, not necessarily personally voting for Trump.

TheGracefulCrane | 18 hours ago

I went to Bellingham a few months ago and normally it's like I dunno a quarter canadian plates give or take

I was the only BC plate I saw basically the whole day it was wild

LeCollectif | 15 hours ago

We love (most of) you too. But it ain’t gonna happen until you get your shit together.

Royal_oak_reach | 14 hours ago

Hah. Same thing happened in Delaware with the lack of sales tax. It used to be - may still be, but I'm unsure - that the DE mall had the largest Apple store in the US due to people driving down/being bussed in from major cities all over and using that lack of sales tax as a discount.

Jessssiiiiccccaaaa | 18 hours ago

Agree, less international folks

Huge_Wave_9169 | an hour ago

Actually Canadians travellers into the US has increased in the last few months

VizualSnow | 16 hours ago

Did you read the article? Disney is the only theme park that grew in attendance.

Any_Deal_6993 | 19 hours ago

Good riddance

Eduardo_Camavinga_ | 14 hours ago

How do I make this about myself - a Canadian no one asked

One-Emu-1103 | 19 hours ago

That's insane. I have people commenting on my posts saying how great the economy is. I guess it is for people who make six figures. Something tells me that they aren't the main people going to amusement parks.

voiceOfHoomanity | 19 hours ago

Even low six fig working professionals are struggling and having jobs cut left and right. Deadlocked with no raises for a while at current companies.

It's the seven and up figure people for who it's been good just cruising off the BS stock market gains and tech bubble (which is starting to show serious cracks)

082426grateful | 16 hours ago

Yep. We’re gonna need to start quantifying more precisely what “six figures” means.

Today’s $100k is more like $75k, pre-pandemic. Just 7 years ago. And that’s using a very conservative number for real inflation.

Six figures now needs to say 2x 6 figures (200k) to be more appropriate.

irvmuller | 7 hours ago

I kinda want a recession because it feels like it might reset things. Right now, every time we get close, there’s a bail out and money is pumped into the system and things just seem to keep getting worse. A recession forces necessary changes.

Mighty_Pen_1337 | 8 hours ago

There is no reason someone making low six figures should be struggling unless they are living beyond their means, or they live in a very high COL area. Job cuts are definitely a concern though.

7ddlysuns | 9 minutes ago

Child care, high housing costs, energy costs, wild car prices. Ain’t what it was.

DistractedBoxTurtle | 19 hours ago

When we visit family So Cal, we used to always go to a different park each visit. We stopped doing that. The prices are way too fucking high to stand in long ass lines for rides that haven’t changed in decades

082426grateful | 19 hours ago

Your intuition is correct: the theme park crowd is where the struggle is.

Where the struggle isn’t is found on chartered yachts and first class or private flights to exotic locations. And business is absolutely booming in that economy.

DistractedBoxTurtle | 19 hours ago

It’s booming so much that IAD (Dulles International) is building a rich people only terminal. Absolutely insane.

brett- | 14 hours ago

Welcome to the K shaped economy.

Expect more of this going forward until we reach the “eat the rich” stage of desperation on the bottom line of that K.

Carolina_Hurricane | 19 hours ago

Top 10% earners make up half the spending (which accounts for 2/3 the US economy)

gimpwiz | 18 hours ago

The economy is weird. There's always a dichotomy between who's doing well in a good economy and who isn't - even in the best of boom times there are people struggling and their stories get magnified of course. But right now times are weird. Political thrashing around and complete disarray with imports and exports, white collar angst about LLMs, wars, demographic shifts, etc.

With all that said, don't underestimate how many people have good money, for whom things are roaring, and have been roaring for years. Anyone heavily invested in just simple index funds has had a very good fifteen years.

USSPoignantly | 7 hours ago

I should have invested more the first 20 years of life. Now my ~$60k is getting me nowhere except the 11% going to a pension. There’s not much left each month. I don’t know how families are doing it.

GayGeekInLeather | 18 hours ago

It’s a combination of economic factors and international tourism being way down

ShitFaced_Dumbledore | 15 hours ago

No, the people who make six figures are also living paycheck to paycheck. I made 140 K (in a HCOL area) and I just lost my job so. Also, my trust fund friends are also complaining about how expensive everything is and they've had to cut back. Some have even gotten jobs (at their parents companies) so the 7 figure crowd is also feeling the squeeze.

The trust fund kids are the ones that I see the most with Disney passes here in LA.

Levitlame | 5 hours ago

I’d imagine the number change isn’t much from the six figures and up change.

I’d guess it’s much more the lower-middle class being priced out by a combination of inflation and intentional alienation of season pass holders. They don’t have a shortage on attendance. The easiest (and most profitable) solution without expanding capacity is to raise prices until your attendance drops to where you want it. For Disney anyway. I would guess the others have a similar issue but I really don’t know.

But I’m guessing. It’s 11:30 and I didn’t look up the numbers

-hedonium- | 13 hours ago

I’d guess most of this decline comes from reduction in international tourism to the US

uncoolcentral | 17 hours ago

POTUS alienating most of your former Canadian visitors doesn’t help either.

unurbane | 17 hours ago

That’s a big one in CA and FL both

LoInfoVoter | 18 hours ago

They can afford to go to Dollywood according to the article.

Ricelyfe | 15 hours ago

The bourgeois are raking it in, us proletariats are paying the cost.

andysmom22334 | 10 hours ago

I make low 6 figures and just filed Ch 7.

VulfSki | 4 hours ago

A lot of it is the fact that no one wants to travel to the US anymore

NorCalJason75 | 19 hours ago

Some are Russian Bots working for Trump. Be vigilant.

ants_are_everywhere | 8 hours ago

The Russian bots are spreading messages that the economy is doom and gloom.

See, for example, Zero Hedge which is consistently aligned with the Kremlin and which published articles written by Russian intelligence. Their outlook is doomer bearish, the AI bubble is about to pop etc.

Same with Russian state media.

zombawombacomba | 18 hours ago

Wife and I both make six figures. It still sucks and we have cut back on a lot.

macsogynist | 17 hours ago

They charge a lot for everything. Parking, Tickets, Food and Lodging. Was in San Diego with the family for Spring Break. Did a day trip to Disneyland. Took the train, park tickets for 3 food and miscellaneous. That was $1200.00

billyrubin7765 | 7 hours ago

We live close to Disney. They staff it so it still seems busy even when it is not. Anything to get you to buy the lightning lane passes. We were at Epcot on a brutally hot day and they barely had any food and drink stations open. Those that were had huge lines. My favorite nickel and dime thing they did this year was remove the tiny discount that annual pass holders get on drinks purchased in the gift shops. The cast members seem miserable, the patrons seem miserable but the profits are up!

pementomento | 12 hours ago

The article title and picture are misleading. Disneyland saw an increase in traffic, the other parks saw decreases.

Typical clickbait articles these days.

Sufficient_Voice_182 | 12 hours ago

1 million also means nothing without a percentage

Coopertheeblooper | 11 hours ago

I went to all those parks this year. I’m surprised about Universal. The others are true, most of those parks are dead even on weekends. Disney of course is still crowded and overpriced. I stopped going to horror nights cause they oversell tickets and fast lanes and now it’s unbearable.

intronert | 19 hours ago

I wonder whether they have estimated the demographics of those lost million. I suspect that an unusually high percentage are non-US tourists, given Trump’s highly xenophobic rhetoric and actions. I suspect that the bottom branch of the k-shaped economy is also cutting back on expensive theme park trips. High gas prices probably complete the trifecta.

zombawombacomba | 18 hours ago

The largest drop off is almost certainly the working class/ lower middle class families. A ton of revenue for places like Knott’s which looks to be one largely impacted was from locals in the area. Even Disney used to be fairly affordable on the local pass. Most people would take their kids once a year. Many people I knew had passes and would go maybe once a month. I bet these are the people cutting back the most.

9Implements | 11 hours ago

My ex’s family couldn’t really even afford to live in LA county and they still drove to Disneyland every other weekend.

dust4ngel | 12 hours ago

> I suspect that an unusually high percentage are non-US tourists, given Trump’s highly xenophobic rhetoric and

it's possible that announcing "we will illegally torture foreigners" has a negative impact on international tourism

intronert | 12 hours ago

Golly, talk about unexpected consequences. /s

nachosmind | 19 hours ago

Also inter US divisions like Americans avoiding hardcore maga areas like Florida, Texas

zombawombacomba | 18 hours ago

Ah yes, the famous MAGA area of California.

Short_Koala_9339 | 16 hours ago

Visit Orlando reported earlier this year a whopping 13% downturn in Canadian visitors and 2.5% loss in international visitors. That’s over 15% loss in visitors from just that demographic alone. Interesting and not surprising how international policy can have such a dramatic impact on tourism.

SarK-9 | 16 hours ago

That's not how the math works. A 15% loss of Canadian/International visitors is likely a ~1-2% overall loss.

Short_Koala_9339 | 14 hours ago

I was not asserting as such. I was answering the question if anyone has looked into the demographics and demonstrated yes in fact 15% (of the total loss of tourism demographic that was evaluated) is Canadian and international according to Orlando tourism data. Sheesh

JasonBob | 15 hours ago

Every single Florida park lost visitors in 2025, including Disney World. Disneyland Resort in California, Dollywood, and Hersheypark are the only US parks that didn't see losses

New_Breadfruit8692 | 18 hours ago

September 18 through November 1, 2026. Starting From $85.

Buy Now Taxes may apply. Online Only.

BUT, also parking is $42, and there is a FAST PASS skip the lines extra charge. Keep in mind they control line length, and if you paid the regular admission you get to stand there with your thumb up your ass watching people buy cuts in front of you while you are dying of dehydration.

A small skewer of onions and peppers with a couple tiny pieces of beef called STEAK ON A STAKE is going to set you back about $35. A soda $12.

"A daily Fast Lane pass at Six Flags Magic Mountain typically starts at $49 to $59 per person, though prices use dynamic pricing and can cost upwards of $129+ or more on busy days like weekends and holidays."

And they wonder why people stopped coming? I loved that place in the seventies, there is no way I would put up with that now.

Short_Week3262 | 19 hours ago

Canadians treated the US like a vacation spot. The place to go to have fun but it was still known to be safe and like home. They have now given us the big middle finger because of Treasonous Trump.

RealisticNecessary50 | 15 hours ago

It's not just Canadians. International travel into the US is way down, I imagine that makes up a huge slice of this defecit

angrysquirrel777 | 19 hours ago

Canadians are porrer and way less numerous than Americans. It's not like they were propping up our entire tourism industry. Looks at total tourism dollars for states and you'll see negligible change.

unurbane | 17 hours ago

10% of DisneyWorld’s total numbers were attributed to Canada prior to 2023.

-hedonium- | 13 hours ago

Canada isn’t the only country that has cut back on tourism to the US, just the most severe example

Accurate-Soup2993 | 16 hours ago

Not as poor as an American with no or minimal health insurance!

zombawombacomba | 18 hours ago

If I had to guess it’s more largely that it’s just very expensive for most people and people are hurting now.

I doubt many Canadians are going to Knott’s Berry Farm.

cookiemon32 | 11 hours ago

i thought it was illegal immigrants afraid of ice?

Right-Form-2943 | 8 hours ago

I live in socal and haven’t been to a theme park in a decade because it’s too expensive and crowded

TaylorSwiftian | 15 hours ago

The Canadian economy is even worse than America, though.

antelope591 | 14 hours ago

Intra Canadian tourism is up a lot this year. We're just spending the money at home which aint a bad thing.

ehhhhprobablynot | 8 hours ago

How are people not being priced out of their homes over there. Don’t mortgage rates reset every 5 years in Canada?

antelope591 | 8 hours ago

Most people bought when they were cheaper. Mortgages also aren't given out easily, the stress test is considered for way higher rates than they are currently giving out.

EnderLunaticOne | 2 hours ago

The prime rate in Canada is 4.7%
The prime rate in the US is 7%

Franklin_le_Tanklin | 9 hours ago

Well yea. The states are waging a trade war against us and tarriffing our industries trying to (as to quote Trump) crush us economically.

What would you expect when your largest ally and economic partner stabs you in the back?

LoInfoVoter | 19 hours ago

I used to live Hawaii and I worked in hospitality. There weren’t any Canadian tourists then. Most were American and Japanese. I don’t believe a huge number of Canadian tourists have ever visited American destinations that weren’t close to the border.

pimparo0 | 18 hours ago

Plenty of Canadians came to Florida, plenty of Americans themselves don't go to Hawaii, it's an expensive trip.

ztreHdrahciR | 19 hours ago

Hawaii? Talk to people in FL, AZ and CA. Lots of Canadians pre trump nonsense

unurbane | 17 hours ago

FL is a huge destination for eastern Canadians just like the US northeast. Well not any more of course for obvious reasons…

Linkeq200 | 14 hours ago

Not sure where you worked, Hawaii's second largest international tourism group is Canadian and they average over a billion a year in spending on the islands. Maybe it was imagination land....

The massive influx of ads from Disney begging me to visit this last year, with deep discounts for Canadians tells me that a fair number visited the parks as well, and many are now not.

is-this-now | 14 hours ago

My sister lives in a golf community in the desert only a few hours from Mexico. Half the homes are owned by Canadians winter down south.

Hefty-Ambassador5661 | 14 hours ago

How would you even be able to tell if they were Canadians or Americans or Asian tourists?

Emergency_Eagle1502 | 18 hours ago

Yeah most mainlanders from America don’t visit Hawaii either…what the heck is this slop logic

LoInfoVoter | 17 hours ago

Millions of Americans visit Hawaii. Hawaii gets European travelers, but few Canadians.  Canadians make out like their tourist dollars make a dent in U.S. tourism economy, but they don’t.

Accurate-Soup2993 | 16 hours ago

You keep telling yourself that, but it isn't what the owners and workers at tourist dependent businesses are saying. You might want to loosen up your MAGA hat, it's cutting off the flow of blood.

yrotsihfoedisgnorw | 16 hours ago

In most years, Canada tops the list of tourists in the US. Sometimes it's Mexico. There's a huge drop from there to the rest.

930GuardsRed | 18 hours ago

😂😂😂😂 hilarious antidote

Ghoulius-Caesar | 18 hours ago

Yes, thanks for recognizing it. American media will like to claim it’s because of tariffs or the low Canadian dollar, but no, it’s the “51st State” talk that we have no tolerance for.

If the USA had a respectable leader I might feel some sympathy for these businesses, but right now I want the guy who spent his life in the hospitality industry to crash USA’s tourism industry. Fuck Trump, Elbows Up!

Boo-Bees67 | 5 hours ago

Cool!

false_goats_beard | 18 hours ago

Just got back from Disneyland yesterday and it seems to be doing just fine, most lines were over 1.5 hour wait, had to wait for food, and shops had sold out stuff. Really did not see a problem with lack of customers there.

RobertM525 | 14 hours ago

I was also just there and the lines were not 1.5 hours for everything. Rise of the Resistance, Guardians of the Galaxy: Mission Breakout, and Radiator Springs Racers all have consistently long lines (though RotR was down to like 25 minutes on Tuesday morning). Plenty of rides were 30 minutes or less.

false_goats_beard | 12 hours ago

Yeah I did Wednesday/Thursday and all the big rides in both parks had insane lines for mid week.

pementomento | 12 hours ago

The article title and picture are misleading. Disneyland saw an increase in traffic, the other parks saw decreases.

false_goats_beard | 12 hours ago

Thanks for letting me know bc Disneyland is definitely not hurting.

awesome6710 | 12 hours ago

They may not be hurting but I've seen a huge increase in special ticket prices. Costco dropped a heavily discounted two day ticket package and last year there was another 3 day packet.

9Implements | 11 hours ago

The lines are long because they cut staff to save money which slows down everything. It’s not because more people are going.

mauthor619 | 15 hours ago

Trump did that.

And here’s a bunch of nonsensical words, so I don’t get auto deleted for having a reply that’s too short, even though my statement is all that really needs to be said

kowycz | 19 hours ago

The circus variable of the bread and circus equation is drying up. It'll be interesting to see what kind of heavy lifting the bread side can manage.

Traditional-Fox-1597 | 18 hours ago

Best I can do is factory farming--mass raping and murdering animals; and ultra-processed food that greatly increases the consumer's risk of cancer.

FlyEaglesFly536 | 14 hours ago

I live in SoCal, and the last theme park i went to was Knotts Berry Farm 5 and a half years ago before my grandma passed. I refuse to go to Disneyland, or Universal Studios. Way too expensive, tickets are crazy, the long lines, food that's expensive and not good, plus parking and needing to have their apps to do anything.

wizzard419 | 11 hours ago

I believe it, I was at Disneyland yesterday and normally the week before Halloween is a busy week. It hadn't been that slow since the early 2010's.

dkwinsea | 18 hours ago

Well it does have an effect, just like vegas when your president is insulting and scaring whole countries and ethnic groups on a regular basis. Sure some will come. But losing a million visitors, in conjunction with high inflation shrinking the discretionary spending of people in the USA, is not unpredictable or surprising.

LoInfoVoter | 17 hours ago

According to the article, using 2025 data, themes parks in other states are thriving.

unurbane | 17 hours ago

That’s just not true then (author I mean). DisneyWorld has consistently shown reductions in attendance as inflation has spiked since 2024.

Short_Koala_9339 | 16 hours ago

Actually the article says Dollywood is the only theme park that thrived. WDW also saw losses in attendance. Matter of fact every theme park except Dollywood lost attendance in the entire country upon further investigation. Guess people just really like Dollywood lol

Maxpowr9 | 16 hours ago

It's also been well reported Universal Orlando has been struggling too. Like Vegas, Orlando isn't that cheap to fly to anymore.

LoInfoVoter | 15 hours ago

Disney World (all 4 theme parks) got 49 million visitors last year. That number slipped 0.2 percent according to the  latest 2025 TEA Global Experience Index. That’s not earth shattering.

According to Theme Park Insider, Six Flags is reporting a comeback with more visitors in 2026.

cyberdude419 | 15 hours ago

Tourists from Canada were told to stay home and fuck off by our President. Tourists from other “dirty” nations were also told the same. Americans are paying $3000 more a year for food, groceries and everything else under Trumps inflation. Who has hundreds of dollars left over for disposable income!?

OkPlenty4077 | 16 hours ago

As an avid Disneyland Park goer, I’d imagine the numbers will be quite a bit lower for 2026. The crowds have been noticeably lower throughout most of the year in comparison to last year.

PenelopesTapestry | 16 hours ago

They told us we couldn’t cover Trump’s face on the annual membership card. I’ll wait until the cards are normal again, the parks will still be there.

Kaurifish | 14 hours ago

Disney really needs to keep the doors to the utility corridors locked. Losing a few tourists is one thing. Having a million of them wander into the back rooms is too much.

Tasty_Ferret7801 | 7 hours ago

Could it be that Disney just sucks? You have to have efficiency of a navy seal to MAYBE do 6 good rides after spending 10 hrs at Disneyland . The alternative is to pay $40 for a fast pass to the good rides. It is a total scam.

Low_Ability4450 | 3 hours ago

Inflation is hitting discretionary spending hard. The loss of nearly 1 million visitors shows that even major entertainment destinations are not immune to declining consumer purchasing power.

ketamarine | 18 hours ago

Awwwww,,,, it's almost like you pissed off ALL of your friends and allies around the world and now we don't want to come and suck up your culutral properties....