YouTubers are setting box office records. It could change the future of moviemaking

190 points by Tony0x01 17 hours ago on reddit | 34 comments

ParanoidFactoid | 13 hours ago

I'll believe it when these movies interrupt their stories with a message from NordVPN.

Wiggles69 | 11 hours ago

The first 7 mins of the movie is the director talking about upcoming projects and updates on their workshop

Sybertron | 19 minutes ago

It's an interesting thing because YouTube is essentially underpaying the creators (clearly there was more ad money to be made) they interrupt their creations with more ads that YouTube doesn't collect from.

And now movie industry is cashing in on how undervalued these creators were and giving them another platform.

If you ask me someone should be getting a stern talking to about getting these creators to stay, stopping these extra ad reads outside their bubble.

[OP] Tony0x01 | 17 hours ago

Submission Statement:

Gen-Z YouTubers are generating outsized ticket sales from original, lower budget films. People wonder if this is the beginning of the end of the studio system.

wilkinsk | 15 hours ago

This isn't exactly an outlier.

They're doing it with horror films

Horror films have historically been the cheapest films to make and take very little to recover costs. This has been known for decades and break outs like this in horror are exciting but not exactly catalysts for change.

NativeMasshole | 14 hours ago

Yeah, the thing that changed is that studios stopped putting low- or mid-budget movies in theaters. Leaves the door wide open for indie productions.

wilkinsk | 14 hours ago

True.

A24 kind of filled that gap, but there's plenty of room for others.

boomboxwithturbobass | 9 hours ago

Horror is also closely engrained with economic uncertainty, and historically flourishes during these periods. It kinda feels like it’s the late 70’s at the moment so all of these political and social hardships have me excited for the new Terrifier.

Khelthuzaad | 11 hours ago

Some of the biggest movie directors also started by making Horror movies,like Steven Spielberg with Jaws.

the6thReplicant | 7 hours ago

Duel would have been my pick.

Paraphrand | 9 hours ago

Yeah. Blair Witch comes to mind.

I’d get excited if someone pulled this off with a drama, or a traditional comedy film. Or an animated film. Or anything other than super hero’s and horror. Anything where it isn’t common to talk during the movie when watching it with friends. Or a film not designed for you to be able to browse social media at the same time.

Far-Fennel-3032 | 14 hours ago

Horror films are not the cheapest at all and not even close. The cheapest has always been stuff like comedies, dramas, romantic, holiday movies and other setting were its just regular people talking in normal locations, that often need zero set design, you just turn up to a location and change nothing.

As horror movies often need expensive set design, you can go cheaper with just a regular generic locations were people are talking. You can get even cheaper if you do a bottle setting like 12 Angry Men where you just have a single set that can just be a regular room and took less than a month to shoot.

wilkinsk | 14 hours ago

>stuff like comedies, dramas, romantic, holiday movies and other setting were its just regular people talking in normal locations, that often need zero set design,

As someone who has been in IATSE for about 5 years and a PA for a handful of years before that, I can tell you that this statement applies to absolutely no movie ever.

None outside of student films, at least.

Far-Fennel-3032 | 13 hours ago

I'm obviously talking about the low end productions like Hallmark media, who famously do exactly this to get shit as cheap as possible.

But this used to be the norm for a lot of the low end productions that created the endless bulk of low end TV shows, straight-to-home movies, and endless sequels cash ins.

It was very much not unusual for a crew to just turn up to a location that had been scouted out and just film there, with a lot of the Holy Grail being exactly this and openly making fun of it at several points in the movie. With scifi shows like Star Trek famously doing this a lot of the time, and filming random shit at the Vasquez Rocks all the time, whenever they needed cheap screen time.

But most of the low end productions are now just dead, in large part due to the end of the 24 episode season and how streaming and focus on fewer, bigger films has reshaped the industry.

powerlloyd | 11 hours ago

You’re talking about television. The conversation is about movies, as in theatrical releases.

oldsecondhand | 12 hours ago

Romcoms have cheap sets, but you need big name actors to market them (at least B list ones).

istara | 5 hours ago

As a much older generation, a lot of the big budget films these days just seem overly expensive and produced and ultimately generic (probably to avoid risk/be "safe"). You watch the trailer and you know the entire thing, and all the arcs and tension points and resolutions you're going to get.

It's too familiar. Which works for some people, but for others it's just really dull and clichéd.

MattyBeatz | 5 hours ago

This is the silliest parallel to make. All the greats made homemade films long before they made it in Hollywood. The only difference is they had no easy way to share their work back then, today they do.

You’re gonna tell me that had it existed when he was learning how to direct, Stephen Spielberg wouldn’t have uploaded his work to YT? Every aspiring director or hobby filmmaker is uploading their work to these platforms these days.

On the TV front, Letterkenny, Cobra Kai, Adam Ruins Everything, Broad City, Workaholics, The Lonely Island, Rick and Morty, Adventure Time, Drunk History, and Insecure all began as YouTube/web series before becoming tv shows.

The pipeline has been there for a while now. Thinking Hollywood is NOT looking for new talent in this space is silly.

JakeHelldiver | 3 hours ago

Rick and Morty got its start at Channel Zero, but your point remains valid.

MattyBeatz | 56 minutes ago

Thought it was Channel 101

JakeHelldiver | 54 minutes ago

Maybe!

mycall | 4 hours ago

Don't forget to like and subscribe

leviticusreeves | 4 hours ago

Guys District 9 was over 16 years ago, the YouTube to Hollywood pipeline is old now. And they're not called YouTubers, they're filmmakers. YouTube is a distributor.

help-its-inside-me | 11 hours ago

This is a thinly veiled attack on talented directors by referring to them as "youtubers"

Actors are becoming world leaders. It could change the future of politics

See; Volodymyr Zelenski

Ronald Reagan

Donald Trump

Jimmy Morales

Joseph Estrada

Marian Sarec

chiniwini | 9 hours ago

Not only that, it's also quite ignorant. Uploading videos to YouTube is an obvious choice for anyone who likes making movies and doesn't have the means to make a real one, so they limit their scope to movie shorts and videos and share publish them on platforms like YouTube where they can also earn money.

Calling them "Youtubers" is trying to equate them to MrBeast or a random influencer. In reality, a more apt headline would be "young man who has always dreamt of directing a full feature movies and has been sharing his movie shorts on YouTube finally has had the opportunity to direct a movie".

Icy_Character_2624 | 4 hours ago

With the new (early 2010s to now), unbearable trend in cinematography out of major studios (everything dark, muddy, added grain, absurd color grading), I don't wonder. That stuff is hard to watch.

protipnumerouno | 4 hours ago

I remember when Blair witch and newfangled hand held cameras were going to "change movies forever".

CarpeNivem | 3 hours ago

This isn't saying the shitty YouTubers you love to mock, and pretend represent the entire platform, are coming to Hollywood any time soon.

What's being said is, alongside them, there's also people talented enough to produce successful Hollywood films, using the same platform.

totallywhatever | an hour ago

Every ~10 years a low budget horror movie overperforms and then we get countless knockoffs. Nothing new.

Jonestown_Juice | 16 hours ago

Oh.

Goodie.

MagicOrpheus310 | 17 hours ago

Hollywood hasn't made a good movie is decades...

This is a sign people are sick of it

EnvironmentClear4511 | 14 hours ago

Can you share with us what the last good Hollywood movie was?

starfleetdropout6 | 13 hours ago

This is such a tired and demonstrably untrue talking point.