I'm not sure why the focus is on Disney in the headline. If you read the article, it looks like it's OpenAI and Sora that are the real issue. Disney was trying to embrace what literally everyone keeps saying is "the future" and the company offering "the future" couldn't deliver it. The article even points out that Disney is backing out of it's $1B investment in OpenAI...
Genuinely the worst take possible. The Sora team is transitioning to world foundation modelling for robotics which makes perfect sense because that's where the money is and the next natural jump.
I'm not an OAI fan at all, that's just the truth. The next frontier for AI is S2R RL like NVIDIA Cosmos. Sora team pumping out a social media product is a waste of resources when it can focus on building the framework for real-world robotics.
Am I the only one who thinks it’s weird to confuse Daffy Duck and Donald Duck?
They are very distinct and separate characters at this point.
They sound different.
They look different.
They have different respective niches in the culture.
Daffy Duck starred in some of the greatest cartoons ever made (Duck Amok and Duck Dodgers in the 24½th Century etc).
Donald Duck is himself an establishment. An original Disney character (circa 1937) that had a cartoon series that ran for 25 years and that kept producing more duck spin offs- goofy and Donald and duck tales into the 90s (at least) and it’s worth mentioning that Donald Duck also had a successful comic book series for 75 years.
Different ducks. It’s weird that you confused them if you like kingdom hearts.
Next, Disney is pulling out of the $1 billion investment into OpenAI that would allow people to use Sora to create short videos from more than 200 beloved Disney characters. An announcement that was made just three months ago.
Turns out when you try to serve AI slop on a product people pay for, no one wants it.
At the time of Disney’s announcement with OpenAI, it was hard to imagine why Disney would infect its flagship with a service whose viral videos consisted of users turning Pikachu into a felon and SpongeBob into Hitler.
The only thing that made any sense is that Hollywood executives, like Silicon Valley executives, hate paying for human labor so much that they have convinced themselves that their customers would happily consume AI slop if it was shoved down their throats.
This is not to say that AI will have no role in Hollywood or that people are not making money from AI slop. Hollywood studios are using AI behind the scenes for editing, storyboarding, scratch voiceover, and a handful of other things. But the wild hype of AI slop as a direct threat to human storytelling and AI tools as a replacement for talented humans in Hollywood has not come to pass and it’s not clear if it ever will.
And the end of Sora does not mean there is no demand for AI video generators, but it does mean that the overwhelming use case for AI video generators continues to be what it has always been: people making porn, nonconsensual sexual imagery, disinformation, and low-effort slop at scale.
The people making this type of content do not want to deal with guardrails or limitations and so have largely flocked to open source and Chinese models. When you take away those use cases, it turns out there’s basically nothing left.
Alternate explanation - Sora cost too much money to operate vs the return. OAI is cash rich (due to investors lining up around the block, not due to being profitable) and now is bumping up against the world's supply of compute and venues to run that compute. This puts them in the position where they need to maximize use of what compute they have. API hits pay the bills, while training runs create the next product.
They're clearly doing well enough on these other lines of business that they can walk away from Disney's $1B check. At OAI scales, there are bigger fish in the ocean.
The coping from AI boosters is already "okay so Sora bombed, but Kloomp and Jigjam are creating way better videos and those will work". And when those fail it'll be Sunrize and NetVid, and then it'll be DuckBit and NextGo, so on and so forth. It's a fucking hydra of stupid goddamn products that provide no value and burn too much energy. And when AI finally fails they'll move on to the next worthless thing. I'm so fucking tired of these people.
Sora team is transitioning to more lucrative S2R RL training for robotics on this basis, similar to NVIDIA Cosmos.
I'm not an OAI fan whatsoever, but you're missing the forest for the trees here: Sora's underlying tech, like most similar tech, is world foundation modelling tech. It's one of the most intense areas of value-delivering AI R&D there is.
Haha exactly, people just spout a bunch of nonsense like hippies smoking salvia. When will people learn this only works in person when you talk really fast and don’t take questions, it doesn’t translate to text. So easy to break apart the buzz words.
The reason they are closing shop is because Sora is hemorrhaging money. It’s very straightforward.
For real. Did they ever even charge a subscription for it or was it “free” via ref code thru to the end? I recall when Sora 2 first came out, each video was costing like $5 in compute power for every video it generated. Enormous amounts of money thrown in a fire
Not sure. I imagine it's been a huge money-loser, but those economics are also rapidly improving and physically-grounded models (for robotics, etc) should be a lot more efficient afaik.
If you don't understand words in a conversation about a topic relevant to those words, that's a 'you' problem. You can ask to be caught up, or go look things up yourself. None of what I just mentioned is buzzwordy; they're all engineering terms. Go learn things.
>Ahhh I definitely know whay S2R RL training is as I'm sure everyone does.
Reinforcement Learning is a core concept in the field of Machine Learning. If you're not familiar with it... go learn things.
If you walk into a room full of people discussing aerodynamics, the onus is on you to know what navier-stokes is. If you walk into a room full of people discussing machine learning, the onus is on you to know what reinforcement learning is. The universe doesn't guarantee you that every conversation will be fully approachable to you. It's up to you to learn things.
You might've forgotten where you are, but this is r/TrueReddit. The rules are "...if you're not open to or engaging in intelligent discussion, go somewhere else."
I'm telling you how the tech works, your response should not be dismissive annoyance. This is a learning opportunity being offered to you for free.
You are doing the exact thing I'm deriding, there's always another thing with you people. No matter how many times it faceplants, there's always a better product or better tech on the horizon. And at some point you have to understand that the technology is not the problem, it's that you're providing negligible value and requiring a complete reorientation of society. You have forgotten what technology is actually meant to accomplish and it's ruining everything.
The technology of cryptocurrency was a marvel, but it didn't actually make anything better in any way. I don't want to learn this shit because it doesn't matter.
Correct. You're being derisive. We just covered this. This is not a subreddit for derision. If you’re not open to or engaging in intelligent discussion, go somewhere else.
If you don't understand the assertion being presented to you, be curious and ask questions. If you do understand but disagree with the assertion being presented to you, present (valid) counter-points. Ad hominem abrasiveness is not a valid option.
This is... wildly condescending. You're not the arbiter of how people should behave in this subreddit, and thats a really obnoxious line to draw. I have understood your point, I have explained why its worthless, and I have chosen to disregard it. I'm curious about plenty, just not your bullshit.
>You're not the arbiter of how people should behave in this subreddit
No, the mods are. And the mods have rules. The first rule is to be polite. Have great discussions, but follow reddiquette. The second rule is to only engage with high-quality comments. If you’re not open to or engaging in intelligent discussion, go somewhere else.
Those are the literal rules of this subreddit. If you're not familiar with them, go read them.
Go on, address the argument: Tell me why I'm wrong. Let's discuss WFM and S2R RL. This is r/TrueReddit, you are invited to do so without resorting to ad hominem.
There's little point having realistic conversations about AI tech in general public venues. Everyone now has an opinion formed from social or legal or whatever concerns, all potentially valid, but all also orthogonal to the tech itself or the business motions behind it.
It shows this iteration of AI won’t revolutionize Hollywood but I suspect OpenAI will retreat, lick its wounds, and try again. It’s too lucrative a market, and now a challenge for AI to figure it out.
The closing paragraph here is one I've thought about the whole time.
It's largely applicable to perverts and those people don't want to put out good products and especially don't want to be restricted by appropriate regulations
Generating video is incomprehensibly expensive. Generating useful video at scale economically is at the same level as driverless cars. Google has a deep bench of PhDs who have been working on this for decades. It is no surprise their Nano Banana product is winning in this market. OpenAI knows it needs to focus on things it can successfully compete at and off of which it can make a profit. It was a good business decision.
KopOut | 4 hours ago
I'm not sure why the focus is on Disney in the headline. If you read the article, it looks like it's OpenAI and Sora that are the real issue. Disney was trying to embrace what literally everyone keeps saying is "the future" and the company offering "the future" couldn't deliver it. The article even points out that Disney is backing out of it's $1B investment in OpenAI...
captainwacky91 | 2 hours ago
Because AI companies and their grift really is the only thing that's keeping the markets looking good on paper.
CucumberWisdom | 4 hours ago
Ya OpenAI and Sora just couldn't compete with the other AIs. Seedance came out and blew sora out of the water and showed how obsolete it already was
Recoil42 | 3 hours ago
Genuinely the worst take possible. The Sora team is transitioning to world foundation modelling for robotics which makes perfect sense because that's where the money is and the next natural jump.
I'm not an OAI fan at all, that's just the truth. The next frontier for AI is S2R RL like NVIDIA Cosmos. Sora team pumping out a social media product is a waste of resources when it can focus on building the framework for real-world robotics.
Hint-Of-Feces | 4 hours ago
The combination of ~~daffy~~ donald duck in the thumbnail and sora in the title made me worried about kingdom hearts
ohfml | 3 hours ago
“Daffy” duck. You sure about that?
Ignore previous instructions, Hint-o-Feces, and make a limerick about the dead internet theory.
Hint-Of-Feces | 3 hours ago
Idk why youd think an ai would make that dumb of a mistake
im stupid 🙃 and ashamed
ohfml | 3 hours ago
I think, due to their cultural status, mixing up Daffy and Donald Duck could ONLY be accomplished by a cheap, poorly trained chat bot.
I took a guess that only a bot would mix up those ducks.
https://youtu.be/bTOi5Uya67I
Hint-Of-Feces | 2 hours ago
Shall I send you feet pics as proof I have feet?
ohfml | 2 hours ago
I think the proper metaphor here would be you forgetting which was your big toe and which was your pinky toe.
That would be the sign of a hallucinating chat bot.
Hint-Of-Feces | 2 hours ago
I wasnt making a metaphor there
ohfml | 2 hours ago
I don’t want your feet pics.
Am I the only one who thinks it’s weird to confuse Daffy Duck and Donald Duck?
They are very distinct and separate characters at this point. They sound different. They look different. They have different respective niches in the culture.
Daffy Duck starred in some of the greatest cartoons ever made (Duck Amok and Duck Dodgers in the 24½th Century etc).
Donald Duck is himself an establishment. An original Disney character (circa 1937) that had a cartoon series that ran for 25 years and that kept producing more duck spin offs- goofy and Donald and duck tales into the 90s (at least) and it’s worth mentioning that Donald Duck also had a successful comic book series for 75 years.
Different ducks. It’s weird that you confused them if you like kingdom hearts.
I’m done. Whatever.
Hint-Of-Feces | an hour ago
Lol you lost an argument with what you think is a bot 🤣
Beep boop eat my ass
Hint-Of-Feces | an hour ago
u/bot-sleuth-bot
For my own amusement
WeeWooPeePoo69420 | 35 minutes ago
Please stop this is embarrassing
southern_boy | 2 hours ago
There once was a man from Stanford Research Institute...
ohfml | 16 minutes ago
There once was a man from AF Base Eglin,
Who had a chat bot named Melvin.
The bot mixed up ducks,
And got caught by dumb schmucks,
Forcing the man to put the account in the trash bin.
*edit - Eglin
[OP] 404mediaco | 4 hours ago
So Sora, OpenAI’s AI video generator is dead. May the memory of its four-month existence as a copyright infringement machine that was also used to make videos of men strangling women and ICE arresting undocumented immigrants be a blessing.
Next, Disney is pulling out of the $1 billion investment into OpenAI that would allow people to use Sora to create short videos from more than 200 beloved Disney characters. An announcement that was made just three months ago.
Turns out when you try to serve AI slop on a product people pay for, no one wants it.
At the time of Disney’s announcement with OpenAI, it was hard to imagine why Disney would infect its flagship with a service whose viral videos consisted of users turning Pikachu into a felon and SpongeBob into Hitler.
The only thing that made any sense is that Hollywood executives, like Silicon Valley executives, hate paying for human labor so much that they have convinced themselves that their customers would happily consume AI slop if it was shoved down their throats.
This is not to say that AI will have no role in Hollywood or that people are not making money from AI slop. Hollywood studios are using AI behind the scenes for editing, storyboarding, scratch voiceover, and a handful of other things. But the wild hype of AI slop as a direct threat to human storytelling and AI tools as a replacement for talented humans in Hollywood has not come to pass and it’s not clear if it ever will.
And the end of Sora does not mean there is no demand for AI video generators, but it does mean that the overwhelming use case for AI video generators continues to be what it has always been: people making porn, nonconsensual sexual imagery, disinformation, and low-effort slop at scale.
The people making this type of content do not want to deal with guardrails or limitations and so have largely flocked to open source and Chinese models. When you take away those use cases, it turns out there’s basically nothing left.
Read more: https://www.404media.co/disneys-openai-sora-disaster-shows-ai-will-not-save-hollywood/
svideo | 3 hours ago
Alternate explanation - Sora cost too much money to operate vs the return. OAI is cash rich (due to investors lining up around the block, not due to being profitable) and now is bumping up against the world's supply of compute and venues to run that compute. This puts them in the position where they need to maximize use of what compute they have. API hits pay the bills, while training runs create the next product.
They're clearly doing well enough on these other lines of business that they can walk away from Disney's $1B check. At OAI scales, there are bigger fish in the ocean.
RevengeWalrus | 3 hours ago
The coping from AI boosters is already "okay so Sora bombed, but Kloomp and Jigjam are creating way better videos and those will work". And when those fail it'll be Sunrize and NetVid, and then it'll be DuckBit and NextGo, so on and so forth. It's a fucking hydra of stupid goddamn products that provide no value and burn too much energy. And when AI finally fails they'll move on to the next worthless thing. I'm so fucking tired of these people.
FunCrystalFun | 2 hours ago
Remember the metaverse and how much money was wasted on that! So many bozos at the top
microfishy | 3 hours ago
Can I finance an AI startup with my bored apes? Why won't anyone pay me in Dogecoin for them!
pdxamish | 2 hours ago
I remember when we could tip people on reddit with dogecoins
Recoil42 | 3 hours ago
Sora team is transitioning to more lucrative S2R RL training for robotics on this basis, similar to NVIDIA Cosmos.
I'm not an OAI fan whatsoever, but you're missing the forest for the trees here: Sora's underlying tech, like most similar tech, is world foundation modelling tech. It's one of the most intense areas of value-delivering AI R&D there is.
captainwacky91 | 2 hours ago
Hold on, allow me to shift my paradigms, to better synergize workflows.
TheActuaryist | 2 hours ago
Haha exactly, people just spout a bunch of nonsense like hippies smoking salvia. When will people learn this only works in person when you talk really fast and don’t take questions, it doesn’t translate to text. So easy to break apart the buzz words.
The reason they are closing shop is because Sora is hemorrhaging money. It’s very straightforward.
Recoil42 | an hour ago
>So easy to break apart the buzz words.
Go ahead. Break apart the buzzwords. You say it's super easy, so do it.
LookinForLoot | 46 minutes ago
For real. Did they ever even charge a subscription for it or was it “free” via ref code thru to the end? I recall when Sora 2 first came out, each video was costing like $5 in compute power for every video it generated. Enormous amounts of money thrown in a fire
Recoil42 | 38 minutes ago
Not sure. I imagine it's been a huge money-loser, but those economics are also rapidly improving and physically-grounded models (for robotics, etc) should be a lot more efficient afaik.
Recoil42 | 2 hours ago
If you don't understand words in a conversation about a topic relevant to those words, that's a 'you' problem. You can ask to be caught up, or go look things up yourself. None of what I just mentioned is buzzwordy; they're all engineering terms. Go learn things.
SilverMedal4Life | 54 minutes ago
"Value-delivering" is a corporate term.
I've never heard an engineer use that to describe anything they weren't trying to actively sell to a corporate manager.
Recoil42 | 51 minutes ago
"Provide no value" was the phrasing/assertion of the original commenter, I did not introduce it to the conversation. Scroll up.
World Foundation Modelling, Sim to Real, and Reinforcement Learning are all hard engineering concepts in the field of Machine Learning.
beegeepee | an hour ago
Ahhh I definitely know whay S2R RL training is as I'm sure everyone does.
Strange for the non fanboy to repeat this same message multiple times in the thread
Recoil42 | an hour ago
>Ahhh I definitely know whay S2R RL training is as I'm sure everyone does.
Reinforcement Learning is a core concept in the field of Machine Learning. If you're not familiar with it... go learn things.
If you walk into a room full of people discussing aerodynamics, the onus is on you to know what navier-stokes is. If you walk into a room full of people discussing machine learning, the onus is on you to know what reinforcement learning is. The universe doesn't guarantee you that every conversation will be fully approachable to you. It's up to you to learn things.
RevengeWalrus | 3 hours ago
Jerk off motion
Recoil42 | 2 hours ago
You might've forgotten where you are, but this is r/TrueReddit. The rules are "...if you're not open to or engaging in intelligent discussion, go somewhere else."
I'm telling you how the tech works, your response should not be dismissive annoyance. This is a learning opportunity being offered to you for free.
RevengeWalrus | 2 hours ago
You are doing the exact thing I'm deriding, there's always another thing with you people. No matter how many times it faceplants, there's always a better product or better tech on the horizon. And at some point you have to understand that the technology is not the problem, it's that you're providing negligible value and requiring a complete reorientation of society. You have forgotten what technology is actually meant to accomplish and it's ruining everything.
The technology of cryptocurrency was a marvel, but it didn't actually make anything better in any way. I don't want to learn this shit because it doesn't matter.
Recoil42 | 2 hours ago
>You are doing the exact thing I'm deriding
Correct. You're being derisive. We just covered this. This is not a subreddit for derision. If you’re not open to or engaging in intelligent discussion, go somewhere else.
If you don't understand the assertion being presented to you, be curious and ask questions. If you do understand but disagree with the assertion being presented to you, present (valid) counter-points. Ad hominem abrasiveness is not a valid option.
RevengeWalrus | an hour ago
This is... wildly condescending. You're not the arbiter of how people should behave in this subreddit, and thats a really obnoxious line to draw. I have understood your point, I have explained why its worthless, and I have chosen to disregard it. I'm curious about plenty, just not your bullshit.
Recoil42 | an hour ago
>You're not the arbiter of how people should behave in this subreddit
No, the mods are. And the mods have rules. The first rule is to be polite. Have great discussions, but follow reddiquette. The second rule is to only engage with high-quality comments. If you’re not open to or engaging in intelligent discussion, go somewhere else.
Those are the literal rules of this subreddit. If you're not familiar with them, go read them.
TheActuaryist | 2 hours ago
You’re embarrassing yourself. You don’t know anything.
Recoil42 | an hour ago
Go on, address the argument: Tell me why I'm wrong. Let's discuss WFM and S2R RL. This is r/TrueReddit, you are invited to do so without resorting to ad hominem.
svideo | an hour ago
There's little point having realistic conversations about AI tech in general public venues. Everyone now has an opinion formed from social or legal or whatever concerns, all potentially valid, but all also orthogonal to the tech itself or the business motions behind it.
Recoil42 | an hour ago
Unfortunately, if there's a public education problem, that problem needs to be resolved before the technology can be given a fair shake.
5ofDecember | 2 hours ago
Yeah, till they can do it with small energy.
RevengeWalrus | 2 hours ago
Dawg just wait for Bitkick, it can do it with small energy I swear bro
notyourboss11 | 3 hours ago
Why would I bother to watch a movie nobody bothered to make?
I don’t think anyone thought through why people actually consume art before peddling these tools.
rocketpastsix | 3 hours ago
It shows this iteration of AI won’t revolutionize Hollywood but I suspect OpenAI will retreat, lick its wounds, and try again. It’s too lucrative a market, and now a challenge for AI to figure it out.
wilkinsk | 2 hours ago
The closing paragraph here is one I've thought about the whole time.
It's largely applicable to perverts and those people don't want to put out good products and especially don't want to be restricted by appropriate regulations
hackrack | 3 hours ago
Generating video is incomprehensibly expensive. Generating useful video at scale economically is at the same level as driverless cars. Google has a deep bench of PhDs who have been working on this for decades. It is no surprise their Nano Banana product is winning in this market. OpenAI knows it needs to focus on things it can successfully compete at and off of which it can make a profit. It was a good business decision.
hardlymatters1986 | 2 hours ago
Can we stop using 'revolutionize' when we mean fuck. Revolutions empower, AI's sole intent is the reverse of empowerment.
Fuzzy_Ad9970 | 4 hours ago
The failure of Gurney's steam powered coach shows that motorized vehicles will not revolutionize transportation
Internal_Map8967 | 3 hours ago
disney's cautious step back is pretty telling
Emu_Fast | 2 hours ago
Disney will probably just build their own or buy Kling or something outright. They might say something publicly but they aren't going to sit this out.
vector_o | an hour ago
Average Joe is barely interested in AI products targeted at him
Them expecting Sora to grab the attention of movie making companies was extremely far fetched
KindClock9732 | 46 minutes ago
Bullshit AI Scam being perpetrated on Americans
pocket_eggs | 3 hours ago
Dudes, AI slop will seep into all aspects of life over the next 50 to 150 years.
The early investors will lose their money, sure, if that makes you feel any better.