Takes a while for people to come to terms with the idea that they are now poorer. The drop in consumption was going to lag the real destruction of buying power, and it will get worse.
Amazon Prime Day did well in June, while Walmart and Target worked their annually deals around Prime Day. It was said that much of retail spending was "pulled forward" into June, instead of July.
Google says...
Amazon Prime Day 2026 generated a record-breaking $26.4 billion in U.S. online ecommerce sales during its four-day event from June 23 to June 26, marking a 9.3% to 9.5% increase year-over-year.
Key Sales & Financial Results
Total Spend: Reached $26.4 billion across U.S. online retail, according to Adobe Analytics. Day 1 alone brought in a record $8.3 billion.
Average Order Value: The average order size dropped to $47.66 (down from $53.34 in 2025). Average household spend totaled roughly $143.45 as shoppers placed multiple smaller orders.
Mobile Share: Mobile devices drove 54.2% of sales, accounting for $14.2 billion.
I’ve swapped to cutting out all delivery, eating out and pretty much all extra purchases.
My goal right now is to find all the ways I can cook a potato, not plan my next big shopping trip.
The GOP did this with their dogshit policies and new taxes on Americans. And when we do get “refunds” it goes to the companies who ripped us off, not the consumer.
This is conservatism with full control. They fuck you over at every turn and cater only to their billionaire paymasters
This collapse is going to be monumental. We live in a sick greedy world. The only way to fix it is to burn it to the ground and get rid of the oligarchy. The French were the blueprint.
I think you should look at the timeline and loss of life before you hold up the French Revolution as a blueprint for America. Instead, I would look to the Sherman Act, the New Deal, and the articles of impeachment.
Yeah, those throwing around the French Revolution are a bit short-sighted. I mean, toppling a monarchy's military strength in the 18th century is incomparable to the biggest military force in the world waging war against its own citizens in the 21st century.
It's not a go to bed and wake up in a socialist utopia either.
The French revolution was years and years of bloodshed and violence. I know it's nice to dream about what Luigi did or placing Elon's neck on the block, but it never stops there. And you and your family may be drawn into it because someone didn't like you. And you did nothing overtly wrong.
Burn what to the ground? What’s the problem here? Airlines and hotels have reported a good travel year. Since post Covid, consumers are spending more money on experiences than on goods. This articles says spending data does not include travel data. And concert events were crazy strong this year, too. So no, not everyone is suffering in this economy.
“The data offers only a snapshot of consumer spending and doesn’t include activities like travel and hotel stays. But the lone services category – restaurants – registered a healthy 0.5% increase”.
> Airlines and hotels have reported a good travel year
Business travel
What you are describing is the K shaped economy. The numbers look good, for now, because the wealthy are paying those marked up prices. It's wealth concentration and the divide is growing every day.
That is correct. The upper income households are keeping the economy from completely tanking. The upper end K-shaped incomes starts at $175K. On the West Coast, we call this a middle class income.
People just keep adding it on to their credit card. I work in a bank and some of the stuff I see is unbelievable. People are spending but household debt is through the roof. At our bank, we have seen almost 25% increase in credit card balance. I have clients who are in trouble and I flat out tell them they need to control the spending. Big culprit is food delivery services. It's not uncommon to see 30 or 40 charges a month on food delivery alone. I'll see ticketmaster, stub hub, seat geek...etc...3 or 4 streaming services. Many people are on borrowed time before they lose everything. But we live in an upside down world now where maga are republicans and cheer tax cuts for the rich, while they are making 40k a year
But aren't people on borrowed time if they choose to overspend anyway? Even during the best of economic times, many will fall through the cracks because of bad spending habits.
It's hard for me to see a unique problem when people are too lazy to cook, while deciding to spend a boatload on concert tickets.
The rate at which we've added credit card debt on a per consumer basis is decreasing. If you're adding credit card debt at abnormal rate that is worth mentioning but on a per consumer basis we're not.
Tax refund boost? That's funny, I owed more this year than at any time in my life. I've made the same amount for the last 3 years, no raise But somehow owed more.
It’s a recession. My family and I are doing okay right now but we also have scaled back on our spending. We are holding off on any big purchases until next spring when/if I get my bonus. (It’s a small bonus)
Don‘t discount the affects of the Midterm cycle. I’ve heard commentary that consumers will pullback on spending right before an election. And this cycle is a big one as “primaries” are bringing in more voters than usual.
Consumers who pullback on spending are not all poor consumers. Anyone worried about the future will also spend less. Historically, spending picks up after an election for those who are encouraged by the outcome.
If one or more chambers flip, Caligula could be a lame duck president with less power while creating a possible uptick in consumer confidence and spending.
This seems like a pretty flimsy rationale. I don't think anyone is cancelling their vacation plans or ordering less doordash because of an election cycle.
Vacation travel is not the only place people spend their money. People like myself who has money to spend will not spend until it is clear WHO will be running the country for the next two years.
Example... The "No War Act" could have legs to stop the war in Iran if there are enough members in Congress to vote for it. It is said that this war is illegal because Congress did not vote for it. If the mideast war were to end, gas prices would drop while giving relief to consumers and the economy.
We could see a completely different economic picture next year.
big-papito | 5 hours ago
Takes a while for people to come to terms with the idea that they are now poorer. The drop in consumption was going to lag the real destruction of buying power, and it will get worse.
Whaddduptho | an hour ago
Except retails sales are still 5% above last year which is above the average of 4.76%.
One month compared to the prior month is only so meaningful.
RealisticForYou | 33 minutes ago
Amazon Prime Day did well in June, while Walmart and Target worked their annually deals around Prime Day. It was said that much of retail spending was "pulled forward" into June, instead of July.
Google says...
Amazon Prime Day 2026 generated a record-breaking $26.4 billion in U.S. online ecommerce sales during its four-day event from June 23 to June 26, marking a 9.3% to 9.5% increase year-over-year.
Key Sales & Financial Results
Oryzae | 3 hours ago
> Takes a while for people to come to terms with the idea that they are now poorer.
Cue posts that say how wage growth has kept up with inflation and other comments that say the economy is stronger than ever.
Rattus_NorvegicUwUs | 2 hours ago
I’ve swapped to cutting out all delivery, eating out and pretty much all extra purchases.
My goal right now is to find all the ways I can cook a potato, not plan my next big shopping trip.
The GOP did this with their dogshit policies and new taxes on Americans. And when we do get “refunds” it goes to the companies who ripped us off, not the consumer.
This is conservatism with full control. They fuck you over at every turn and cater only to their billionaire paymasters
FearlessPark4588 | an hour ago
Congrats on eating healthier.
bsfurr | 5 hours ago
This collapse is going to be monumental. We live in a sick greedy world. The only way to fix it is to burn it to the ground and get rid of the oligarchy. The French were the blueprint.
Dazzling-Election69 | 5 hours ago
Time is running out with the advent of AI and surveillance state.
HaloFever117 | 4 hours ago
I think you should look at the timeline and loss of life before you hold up the French Revolution as a blueprint for America. Instead, I would look to the Sherman Act, the New Deal, and the articles of impeachment.
elektrik_noise | 4 hours ago
Yeah, those throwing around the French Revolution are a bit short-sighted. I mean, toppling a monarchy's military strength in the 18th century is incomparable to the biggest military force in the world waging war against its own citizens in the 21st century.
elbow8075 | 3 hours ago
It's not a go to bed and wake up in a socialist utopia either.
The French revolution was years and years of bloodshed and violence. I know it's nice to dream about what Luigi did or placing Elon's neck on the block, but it never stops there. And you and your family may be drawn into it because someone didn't like you. And you did nothing overtly wrong.
RealisticForYou | 4 hours ago
Burn what to the ground? What’s the problem here? Airlines and hotels have reported a good travel year. Since post Covid, consumers are spending more money on experiences than on goods. This articles says spending data does not include travel data. And concert events were crazy strong this year, too. So no, not everyone is suffering in this economy.
“The data offers only a snapshot of consumer spending and doesn’t include activities like travel and hotel stays. But the lone services category – restaurants – registered a healthy 0.5% increase”.
elbow8075 | 3 hours ago
> Airlines and hotels have reported a good travel year
Business travel
What you are describing is the K shaped economy. The numbers look good, for now, because the wealthy are paying those marked up prices. It's wealth concentration and the divide is growing every day.
RealisticForYou | 50 minutes ago
That is correct. The upper income households are keeping the economy from completely tanking. The upper end K-shaped incomes starts at $175K. On the West Coast, we call this a middle class income.
photon1701d | 2 hours ago
People just keep adding it on to their credit card. I work in a bank and some of the stuff I see is unbelievable. People are spending but household debt is through the roof. At our bank, we have seen almost 25% increase in credit card balance. I have clients who are in trouble and I flat out tell them they need to control the spending. Big culprit is food delivery services. It's not uncommon to see 30 or 40 charges a month on food delivery alone. I'll see ticketmaster, stub hub, seat geek...etc...3 or 4 streaming services. Many people are on borrowed time before they lose everything. But we live in an upside down world now where maga are republicans and cheer tax cuts for the rich, while they are making 40k a year
RealisticForYou | 38 minutes ago
But aren't people on borrowed time if they choose to overspend anyway? Even during the best of economic times, many will fall through the cracks because of bad spending habits.
It's hard for me to see a unique problem when people are too lazy to cook, while deciding to spend a boatload on concert tickets.
Whaddduptho | an hour ago
The rate at which we've added credit card debt on a per consumer basis is decreasing. If you're adding credit card debt at abnormal rate that is worth mentioning but on a per consumer basis we're not.
2022: 9.16%
2023: 11.69%
2024: 2.77%
2025: 1.18%
2026: 0.62%
https://www.experian.com/blogs/ask-experian/state-of-credit-cards/
MapPrestigious3007 | 2 hours ago
And then rebuild from ashes how long do you think that take after the civil war it was 50-60 years for the country to recover great plan numb nuts
47_for_18_USC_2381 | 21 minutes ago
Tax refund boost? That's funny, I owed more this year than at any time in my life. I've made the same amount for the last 3 years, no raise But somehow owed more.
Ithrinmax | an hour ago
It’s a recession. My family and I are doing okay right now but we also have scaled back on our spending. We are holding off on any big purchases until next spring when/if I get my bonus. (It’s a small bonus)
RealisticForYou | 3 hours ago
Don‘t discount the affects of the Midterm cycle. I’ve heard commentary that consumers will pullback on spending right before an election. And this cycle is a big one as “primaries” are bringing in more voters than usual.
Consumers who pullback on spending are not all poor consumers. Anyone worried about the future will also spend less. Historically, spending picks up after an election for those who are encouraged by the outcome.
If one or more chambers flip, Caligula could be a lame duck president with less power while creating a possible uptick in consumer confidence and spending.
Test-NetConnection | 2 hours ago
This seems like a pretty flimsy rationale. I don't think anyone is cancelling their vacation plans or ordering less doordash because of an election cycle.
RealisticForYou | 44 minutes ago
Vacation travel is not the only place people spend their money. People like myself who has money to spend will not spend until it is clear WHO will be running the country for the next two years.
Example... The "No War Act" could have legs to stop the war in Iran if there are enough members in Congress to vote for it. It is said that this war is illegal because Congress did not vote for it. If the mideast war were to end, gas prices would drop while giving relief to consumers and the economy.
We could see a completely different economic picture next year.