Is That an AI "Actor"? New York Now Requires Disclosure in Ads

267 points by NoloLaw a day ago on reddit | 14 comments

[OP] NoloLaw | a day ago

Truth in advertising has always been something of a moving target. But as AI's role in ad creation continues to grow, how much transparency do consumers deserve? For starters, companies will likely need to disclose that the AI "actors" they're using in commercials aren't really human, under a New York law that could have a big out-of-state impact.

User_Says_What | a day ago

Saw an ad for Petco last night that was ai. Like, a 30 second commercial. Of animals running toward a sunset or something. Nothing absurdly hard to film.

lenojames | a day ago

Say, wasn't this the basis for an 80's movie called Looker?

Spranktonizer | 20 hours ago

Honestly great that nyc is getting ahead of this. It forces every studio to disclose in the same way EU regulations gave us usb c homogeneity. May seem silly now but if it becomes indistinguishable this will be a welcome regulation.

Upbeat_Today_9006 | a day ago

Honestly I am not even mad at AI invading every aspect of my life anymore, it's the natural result of late stage capitalism's fixation on quantity over quality. Not that I care what companies have to say whether it's AI or not. In fact I've always made a point of specifically never buying anything if I see it in an ad, well except for brands I am already a customer of.

Seems ridiculous since every product has a marketing department nowadays, including toilet brushes. But It's my personal way to express that my mind is not for sale.

CheckMateFluff | a day ago

Seems vague; did we do this for Photoshop? Will we do this for Photoshop?

jeffsweet | a day ago

not remotely similar but bad faith arguments are always good

juliankennedy23 | 7 hours ago

It's quite similar actually. This is a very old argument if you ever wondered why authors always had pictures of mechanical typewriters on the back of their book covers the 1980s it was to prove to the readers they weren't using word processors.

jeffsweet | 6 hours ago

that is a fun fact and you are not very bright

vengent | 15 hours ago

A person uses their skill along with a tool to produce an output.

Totally different.

jeffsweet | 13 hours ago

yep i make sounds with my mouth therefore i am an opera singer since all they do is use skill to make mouth sounds too. flawless logic dude

EliminateThePenny | 10 hours ago

The internet trend of "I don't agree with you so I'm going to throw an automatic shutdown at you" is so nauseating.