I'll never cease to be amazed at what large companies will throw hundreds of thousands of dollars at just to _apply_ for a new gTLD. I mean what's the demand for whatever.superintelligence? Nobody is going to type that or notice it in a URL bar and think anything but "damn, that's a long TLD" while the dozens of other shorter AI focused TLDs sit there too.
Non-tech companies are getting sucked in, too - see, for example, the applications for .airliquide, .capitalgroup, .dinebrands, .massimodutti, .newbalance, .stubhub, .warhammer, .zarahome, and so on.
From what I've seen thus far, most brand TLDs never get used. (The only significant exception that comes to mind is .google, and even they never really committed to using it.) Who's been going around convincing these companies to apply for this round?
“SCAM means a dishonest scheme designed to deceive. .SCAM gives people a place to
exercise free speech, share warnings and help others spot trouble before it spreads.
Turn the word against deception.”
I remember when I worked for a registry (not a registrar) before the first launch of gTLD's. Bizarrely one of the products they were excited to promote was not to register domains under a TLD, but rather, to _block_ them. The idea being that if you wanted to make sure someone else didn't register <company_name>.[sucks, stupid, whatever] you had to pay them (Donuts) to make sure it didn't happen. It felt extortionate.
I worked on the .name application, and it was a key thing we were basically required to demonstrate we could do even back in 2000. ICANN was obsessed with protecting trademark holders.
can't believe their going to get away with stealing & re-allocating third level .name addresses while simultaneously enshittifying the domain name system with any of these unworthy and over-long addresses.
bwblabs | 3 hours ago
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realm, records, recovery, rednote, reels, registeredagent, rem, remax, renewable, reno, rep, reply, repo, res, research, reservation, resona, resort, resources, resume, retail, rev, rewards, ring, ripple, risk, ritres, road, roblox, robot, robotaxi, robotics, roku, roland, roma, roof, roofing, round, rrr, saas, sabre, safari, sage, saison, salesforce, salzburg, san, sands, sat, say, scale, scam, scan, scania, sci, screen, sdk, sea, sec, secom, securitas, see, seiko, seite, self, sell, send, seniors, sennheiser, sense, seo, server, set, share, sheets, shield, shift, shimano, shinoken, shionogi, ship, shiro, shopify, shorts, sicredi, sign, sim, simplii, sito, skill, skills, slack, slay, sleep, slides, sloan, slop, slot, smb, smbc, smith, smtb, snow, snowflake, sns, soc, socialmedia, society, sodexo, soft, sokagakkai, sol, solana, solo, sompo, soon, sos, sou, soul, sound, source, sov, spark, special, speed, spice, spirit, spring, squad, src, sss, stack, stake, start, stats, status, stay, 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value, van, vault, vegan, vend, venue, veo, ver, vercel, verein, verified, versant, vert, via, vibe, vid, vids, vienna, view, village, vintage, viral, virtual, visit, viv, voice, volunteer, vpn, vps, vrbo, vrs, vvv, wager, wallet, wan, want, war, warhammer, water, wave, waw, way, waymo, waze, wealth, wear, wearables, weed, weird, welcome, well, wellness, west, wew, what, whatsapp, whatsnew, why, wifi, wild, will, wire, wise, wit, wix, wiz, wizard, wonder, woo, wood, wordpress, workflow, workshop, workspace, wynn, xbt, xiaomi, xio, xmr, xn--04q76x2mcuuv / 海尔兄弟, xn--3ds443g / 在线, xn--3et971b / 海尔, xn--6oqv20b1zgzxr / 株式会社, xn--bur6r91txtx / 瑞幸咖啡, xn--ces6a / 地址, xn--czr694b / 商标, xn--eqr661e / 名片, xn--fiq228c5hs / 中文网, xn--fpy230a / 番茄, xn--g2xx48c / 购物, xn--gmq502atzh / 数字人, xn--gmqr38alogxt2a / 人工智能, xn--gmqz0qc7o / 机器人, xn--gtv852c / 红果, xn--hxt324i / 酒店, xn--imr513n / 餐厅, xn--io0a7i / 网络, xn--jvr800e / 品牌, xn--kbt444f / 官网, xn--lwt700c / 瑞幸, xn--npqq54o / 防伪, xn--pruv10j / 抖音, xn--qubec-csa / québec, xn--tqq477c0xs / 智能体, xn--uir314m / 钱包, xn--vuq143e / 海信, xoxo, xpi, xserver, xxl, yam, yay, yea, yeah, yes, ygeia, yoyo, yuasa, yueyang, yum, yyy, zan, zap, zarahome, zec, zen, zia, zillow, zoho, zoo, zoom, zzz
FranOntanaya | 59 minutes ago
DANmode | 46 minutes ago
Not the worst outcome, but…it’s going to be a mess.
jayknight | 36 minutes ago
droidjj | 3 hours ago
bwblabs | 2 hours ago
Charleston Road Registry Inc. (doing business as Google Registry): agent, alphabet, api, ask, beam, browser, cast, chromebook, chromium, classroom, deepmind, find, fitbit, gem, gemini, gemma, genie, gke, intelligence, keep, lens, lesson, lyria, maps, mcp, nest, pixel, share, sheets, shorts, slides, teach, ultra, veo, vids, waymo, waze, wear, workspace
zamadatix | 2 hours ago
bwblabs | 2 hours ago
.superintelligence (17)
.registeredagent (15)
.meditativemind (14)
.intelligence (12) is also in the top 10 longest primary strings.
duskwuff | 59 minutes ago
From what I've seen thus far, most brand TLDs never get used. (The only significant exception that comes to mind is .google, and even they never really committed to using it.) Who's been going around convincing these companies to apply for this round?
bwblabs | 29 minutes ago
schleck8 | an hour ago
srik | 57 minutes ago
DANmode | 48 minutes ago
It should be available to the public and businesses without a(nother) company in between: if we had our act together.
jmaw | 3 hours ago
If my counting is correct (the results wrap across multiple pages), 13 companies applied for the .agent TLD.
zamadatix | 3 hours ago
layer8 | 3 hours ago
Georgelemental | 2 hours ago
jmm5 | an hour ago
thayne | 55 minutes ago
stenchlak | 44 minutes ago
XYZ.COM LLC as applying entity
CalRobert | 2 hours ago
Apparently it's still a thing. https://kb.centralnicreseller.com/services/brand-protection/...
whalesalad | 2 hours ago
macintux | 2 hours ago
vidarh | 2 hours ago
zokier | an hour ago
amenghra | 57 minutes ago
thayne | 56 minutes ago
Because it is.
nubinetwork | 2 hours ago
PowerElectronix | 2 hours ago
swozey | 31 minutes ago
cute_boi | 2 hours ago
No, ICANN mission is to make more money and maintain strong monopoly. Maybe they can be honest about it.
colemannugent | 55 minutes ago
slartibardfast0 | 46 minutes ago