EU fines Google €890M for competition breaches over search and apps

162 points by Stevvo 10 hours ago on hackernews | 150 comments

hunglee2 | 10 hours ago

EU regulatory apparatus is maybe only part of the EU which is operates without obsequiousness to the US; on the one hand, this is necessary assertion of sovereignty, on the other you fear for the wider collateral damage which will inevitably ensue. Trump gonna respond to this with an escalation for sure

krisroadruck | 10 hours ago

That's one read. For me it feels like practically (ASML, ARM, SAP not withstanding) their only "contribution" to tech is fines and exporting regulation. Sometimes this works out well (usb-c on iPhone), but most of the time it feels like if they want software, hardware, or the web to operate the way they want, perhaps they should try to actually produce some of it instead of being wholly reliant on others while also trying to dictate the terms. I also don't really feel like Trump will do anything, mainly because neither he, nor anyone else before him has any track record of attempting to block or slow EU overreach into US tech interests. Or maybe I'm just cranky and pessimistic.

cleansy | 9 hours ago

Google, Apple and co are free not to do business in the EU. There is no "overreach". It's a 450M pop market with a high median per-capita income. There are many reasons why the EU has a rather small tech industry of its own, high up among them that the EU does comparatively little to protect its market compared to China where most US tech companies don't even bother to enter anymore. In China, if a fine like this hits you, you are not allowed to do business anymore until it's either paid or revoked in court. So yeah, the EU is very lenient on all accounts.

imp0cat | 8 hours ago

Is ASML really that insignificant?

inigyou | 6 hours ago

Yes, it's only one company out of the whole market. If ASML makes EU count as a good tech market then everywhere is a good tech market because it has at least one important tech company.

inigyou | 9 hours ago

Trump has tariffed Canada 50% allegedly because of wildfires. He acts randomly, your actions don't matter either way.

louthy | 9 hours ago

The Supreme Court has already said that blanket tariffs aren't allowed, so it's all bluster, as per usual.

inigyou | 9 hours ago

The current government has defied the supreme court many times. It can do this because the police force is controlled by the government, not by the supreme court, so it won't arrest the government.

xorcist | 7 hours ago

The private sector often complies in advance. Large logistics companies collected obviously illegal taxes long before they were challenged in court. It's not easy and the cost of doing business is already high, and not only in the US.
He’s using a different tariff authority this time than the one the Supreme Court took away.

oaiey | 9 hours ago

This is the fine after it got influenced by the political branch. It is a sign towards the companies that the law still bites and has to be adhered but reduced in this case to a level where it can be accepted by Google without major escalation in trade politics.

flohofwoe | 7 hours ago

> Trump gonna respond to this with an escalation for sure

This is basically the equivalent of the weekly nuclear annihilation threat from the Moscow direction ;)

Also see: https://en.wikipedia.org/wiki/China%27s_final_warning

hunglee2 | 5 hours ago

to be fair to Trump, he does respond to corporate lobby - Pichai just got to make a phone call and an EO will be rolling out in short order. This is not because Gogole controls Trump, it is simply that Trump is a nationalist and will defend US companies, he just needs to be reminded to do so

cmiles8 | 10 hours ago

For Google this is just like parking tickets to UPS. A cost of doing business in town.

riffraff | 9 hours ago

this comment always comes up and it's _wrong_.

The goal of the regulation is to get the operators to comply, which they usually do after fines (EDIT: and litigations and whining, of course), because the costs of infractions are increased if they don't comply.

hirako2000 | 9 hours ago

The cost increases, but given the revenue Google generates how is that not just a tax?

I've never received a dollar from the EU as a victim. If the fines are moderate and big co keeps paying that's steady revenue for the EU institutions.

ivan_gammel | 9 hours ago

It‘s nice to have such revenue to fund EU programs on digital sovereignty. European institutions give plenty of money to startups. You need an entry to the program, but when you are in, it can account for 50-70% or more in your early stage funding. And that‘s nice, because you keep more equity.

mosura | 9 hours ago

> You need an entry to the program, but when you are in, it can account for 50-70% or more in your early stage funding.

It is almost entirely unsurprising that the EU tech industry is such a disaster area when people say things like this as if they are a good thing.

brazukadev | 9 hours ago

I find it more interesting that US Americans think letting their companies do whatever they want everywhere (as they currently do) is the better "strategy".

mosura | 7 hours ago

“Everyone opposed to EU policy is a US American” fallacy in play.

As is the “letting their companies do whatever they want everywhere (as they currently do) is the better "strategy"” when this wasn’t said or even implied anywhere.

It is amazing how HN has descended into arguing against people making points by saying they are someone else and saying something completely different.

sam_lowry_ | 7 hours ago

Looking at the ivan_gammel's startups now and chuckling.

mosura | 7 hours ago

Looking at the state of the EU tech industry and chuckling.

The point of the EU subsidies is, surely, not to enrich a few people with the right connections but to stimulate a productive ecosystem that supports well paid skilled employment, right? Right?

sajithdilshan | 8 hours ago

I don't think that's a sustainable model. Also most of those fines goes into filling the gaps in budgets related to recurring costs of maintaining the bureaucratic behemoth rather than funding research or innovation.

close04 | 8 hours ago

The US was lucky to have Musk and DOGE fix that bureaucratic behemoth, if only the EU had the same luck.

How long have you been working inside the behemoth? Can you tell us more about the inner workings, where the money goes, how much, etc?

sajithdilshan | 8 hours ago

you can be sarcastic and arrogant all you want. But your own arrogance, stubbornness and sheer ignorance to admit what's not working and keep on defending it is going to be your own demise.

You don't have to out do US in-regards of waste of public money. It's not a competition either party wants to win.

close04 | 7 hours ago

You look really angry friend. And looking at your other comments in the thread, really wrong.

I only asked you because you seemed to know a lot about how this works and I wanted to learn too. I sense from your anger that you are upset that I put you in the impossible position to reason your arguments. I’d be angry too if someone called my bluff.

ben_w | 9 hours ago

You appear to be arguing with the assumption that "get the operators to comply" is false.

These companies do, in fact, change behaviour in response to such actions; they may hire lawyers to find and exploit as many loopholes as they can, but they do ultimately comply. Even X ultimately complied in response to Brazil, and the EU is a much more important market for Google than Brazil ever was for X.

(Why would you expect to get dollars from an EU settlement?)

cromka | 9 hours ago

> I've never received a dollar from the EU as a victim.

This isn't a class action.

oblio | 8 hours ago

> I've never received a dollar from the EU as a victim.

There's this standard assumption that HN users are well educated.

Budgets don't work like that. It's not like the US federal government collects taxes and then deposits bags of gold coins on people's doorsteps.

Taxes, fines, etc are all collected and then they mostly go to a general, undifferentiated budget which is then divided by the various ministries (departments, whatever).

So yes, if you're a EU citizen you did get the money back. As roads, hospitals, research funding, etc.

stavros | 7 hours ago

It's a tariff on noncompliance, designed to make it cheaper to comply than to not comply.
The issue is they usually comply with the specific law being broken, and then immediately stop complying with a different law

The goal should be to incentivise them to comply with the law as a whole, not to keep deliberately breaking different sections of the law to make profit above the level of fines

That's why people want the level of the fines to go up, to disincentivise the more broad lawbreaking

p-e-w | 8 hours ago

Imagine regular laws worked that way, where a prior conviction is only relevant if it was for the exact same crime, and you can go around committing dozens of crimes and be treated like a first offender every time because this time you chose robbery and last time it was theft.

shevy-java | 4 hours ago

Well, usually for small crimes, repeated offenders get subsequently higher and higher fines. Now if only this were to work for corporations too ...

Teever | 8 hours ago

If the cost of penalties doesn't exceed the cost of the offence then it's a winning move to offend.

The correct solution to this is to have fines scaled to the value of a company and an exponential doubling of fines for every re-offence that falls under the same category of crime with a cooling off period after a few years.

maccard | 8 hours ago

Because the goal isn’t to punish, it’s to get them to do what the law wants them to do. The fine is supposed to be a slap on the wrist - the actual desired behaviour is compliance

Teever | 8 hours ago

That is the incorrect way to apply fines.

The first fine should sting and the second should be damaging to a company and the third should be crippling.

The EU has been fining Google for years to no avail.

HatchedLake721 | 8 hours ago

> The EU has been fining Google for years to no avail.

Me after a quick research:

2017: €2.42 billion fine for favoring its own comparison shopping service.

Results: huge changes to Google's shopping service.

2018: €4 billion fine over Android-related practices.

Results: Google Play separately from Google Search and Chrome, and manufacturers gained more flexibility over preinstalled apps.

bornfreddy | 7 hours ago

2026: Google again found breaking the law.

inigyou | 6 hours ago

yeah, 8 years later? If someone was born on the last one they're now in 4th grade and halfway to being able to drive. Are these really correlated events?

Teever | 5 hours ago

Given that Larry Page and Sergey Brin still control Alphabet, still act with impunity, and show no signs of slowing down yes, they are absolutes correlated events.

benoau | 8 hours ago

The fines do scale with noncompliance, if Google were to continue to offend they would get a daily fine that is retroactively applied to the full duration.

sajithdilshan | 8 hours ago

Not really, next time they just make a calculated risk decision, if the revenue from non-compliance is quite significant than the fine they have to pay later (if they have to, because I can imagine so many other cases which went unnoticed or didn't result in a fine) there is no reason for them to comply next time. It's not like they will be prohibited from doing a business after n number of compliance violations or fines

dinfinity | 8 hours ago

Except they did comply for all the cases where they were fined. They're not fined for one-off behaviors, but for how their services are structured. That's GPs point.

OsrsNeedsf2P | 8 hours ago

I work in this space (not for Google). These fines are 100% a tax, and would be levied for any reason whatsoever

shevy-java | 6 hours ago

No, the comment is not wrong. It is correct.

The big corporations don't really fix their evil behaviour. That's why fines keep on re-emerging.

> because the costs of infractions are increased if they don't comply.

See above. If the fines were to work, it would not become a repeating issue.

I think mandatory jailtimes are the only solution. When the CEOs are suddenly for 10 years in a small room, slowly they will begin to stop their mafia-strategy.

dlahoda | 9 hours ago

When fines became casual? Is it like taxes?

Tade0 | 9 hours ago

It is functionally just a form of tax that can't be offshored.

Corporations reliably break the law, the EU reliably enforces it.

I'm actually happy that this is the path the EU went, as there's a financial incentive to keep laws which benefit consumers.

spwa4 | 9 hours ago

No of course not. Ireland makes sure Google doesn't pay the minimum tax rate in the EU:

https://www.irishexaminer.com/business/companies/arid-417489...

€4.536bn on €86.6bn, or about 5% (which is one third of the amount Ireland promised in an international treaty they would charge ...)

atoav | 9 hours ago

fine = previous_fine²

stodor89 | 9 hours ago

Yep. If a train ticket costs 100 euro and the fine for freeloading is 5 euro, you'd be a fool to buy a ticket.

Don't blame Google for pushing boundaries. That's what people (and corpos) do in any competitive activity. Do blame our politicians for being incompetent and ill-meaning.

dlahoda | 9 hours ago

Nor. It more like train costs 15 and fine 5 if caught, and payed later.

account42 | 9 hours ago

Even if a train ticket costs 9 Euros and a fine is 60 Euros but you are almost never checked it quickly becomes cheaper to eat the fines.

suslik | 6 hours ago

Until the tragedy of the commons kicks in.

stodor89 | 5 hours ago

That's a problem for future Homer. Man, I don't envy that guy!

pours vodka into a mayo jar

Muromec | 5 hours ago

When the fare dodging rate increases they send out more fare controllers too.

ben_w | 7 hours ago

Back when I lived in Cambridge, someone worked out this was actually true for one of the car parks.

(Not those exact numbers, but the same point).

suslik | 7 hours ago

I lived in a city where police can fine you for biking in the night without the lights on, but police catches people so rarely that, per ride, the mathematical expectation of a fine was lower than the cost of batteries.

throwway120385 | 6 hours ago

You really shouldn't apply statistics this way. Expected value is useful if you're an insurance company because you can price insurance products slightly above the expected value, but if the fine is $100, batteries are $90, and you get fined after going on 10 bike rides the fine doesn't magically become $10 it's still $100 and you still could've saved $10 by spending $90 before getting on your bike. That is, unless you put $10 in a piggy bank every time you get on your bicycle, and then at that point why not put $90 down and then pay yourself back $9 per ride with $1 of interest?

suslik | 5 hours ago

I mean that if fine / E[N_f] < battery_cost / E[N_b], where E[N_] is an expected number of rides before a fine / battery expire, then I save money per ride. In your example, you just pick the values such that the relation becomes '>'.

ben_w | 5 hours ago

Today? Wow. You must have very weirdly expensive batteries and/or electricity. Around here, a complete replacement of non-rechargeable bike light batteries would cost €1.25, and they'd still last more than one ride each. Rechargeable batteries may cost more, but last thousands.

suslik | 5 hours ago

That was quite a while ago. I can't recall exactly anymore, but the yearly battery cost was probably indeed quite low, ~20 euro maybe? They just didn't fine people often enough.

Timon3 | 4 hours ago

You're leaving out the tiny detail that Google, like all tech giants (and like all big companies) is pouring tons of money into politics, and that's just talking about spending out in the open. How much money do you think Google and it's investors have collectively spent to influence politics?

So no, Google shouldn't get a pass for pushing boundaries. Thinking like this only protects the capital class and the politicians responsible for this mess.

stodor89 | an hour ago

Of course they shouldn't get a pass.

My point is, we can't expect them to behave. And if they promise to, that promise isn't worth much.

BadBadJellyBean | 9 hours ago

The maximum fine the EU can impose with the DMA is "10 % of its total worldwide turnover in the preceding financial year". I think this would hurt even Google. And I think a billion dollars is not nothing.

dlahoda | 9 hours ago

EU is just 1/20 of world population, why 10%? Seems dishonest. EU human valued 2x more of other human?

account42 | 9 hours ago

The damages done that caused the fine are usually spread over multiple years.

BadBadJellyBean | 9 hours ago

Because they decided that way. Any other country in the world can decide the same thing but they don't have the same leverage as the EU. Google makes a lot of money in the EU.

throw101010 | 9 hours ago

The same principle evoked in the rest of this thread, if the penalties match exactly or are under the profits you can generate by injuring (in the legal sense) EU citizens it's not really a penalty but rather a cost of business. Plus markets are very interconnected, especially the digital ones.

EU competition law is not framed around valuing Europeans more than others, it is framed around protecting competition and market functioning inside the EU.

No need to moralize it and pretend anyone is using this "value" European humans more than other humans.

benoau | 8 hours ago

India is doing 10% as well.

The reasoning is very simple just "carry a big stick", multinational companies need to fear the fines to want compliance.

ben_w | 7 hours ago

Why a year, when they've often been breaking the rules for much longer than that?

Why not 20% (30%), given that's the share of world GDP (PPP) due to the EU?

Why revenue rather than profit?

The answer is: big round number that's roughly justifiable as a big stick for, and I want to emphasise this, a punishment to make sure they don't break the rules.

benoau | 8 hours ago

Last year Google had $400 billion revenue so it's a massive amount of money, and they are allowed up to 20% for repeat offenders!

mnicky | 7 hours ago

That would be something like 70% of their yearly global profit AFAIK.

Imustaskforhelp | 9 hours ago

well, Meta[0] is getting sued for a 1.4 Trillion$ by many US states combined if that interests you.

[0]: https://www.msn.com/en-us/news/crime/meta-says-it-s-staring-...

'a billion here, a billion there, pretty soon you're talking real money'

...but this is a private(ish) business, it doesn't have a printer in the back yard, a billion is a lot no matter how you look at it, especially if they're now facing a tough choice between cannibalizing their results with AI summaries or having AI competitors eating their lunch.

I suggest that whenever Google get fined less than. $1B, they get an instructional booklet reminding them of how to count that low.

vrganj | 7 hours ago

This fine is more of a warning shot. The DMA allows for fines of up to 10% of global revenue or 20% in the case of repeat offenders.

These 890M are a first warning. Now Google has some time to react, but if they don't implement what is required of them, another, higher, fine will be issued.

20% of global revenue is not just cost of doing business, to any business.

petre | 7 hours ago

Well it's 15% or their Q2 spending, to put things into perspective.

sylware | 9 hours ago

google:

1 - restore interop with noscript/basic HTML browsers, stop favoring your 'whatwg cartel' web engine.

2 - gmail: restore interop with self-hosted SMTP servers without DNS (filtering on the IPv[46] literal from email address, this is stronger than SPF).

And there is probably more to add.

dlahoda | 9 hours ago

What exactly monopoly is here?

inigyou | 6 hours ago

sylware:

3 - stop writing comments only in english, stop favoring your 'anglosphere' linguistic bubble

dlahoda | 9 hours ago

Article has no reference how exactly fine was reasoned to be specific amount. Nor specific examples of violations.

robin_reala | 9 hours ago

Presumably that’s covered by article 30 of the law: https://eur-lex.europa.eu/eli/reg/2022/1925/oj#art_30

lnsru | 9 hours ago

EU just killed all hardware startups with Cyber Resilience Act. It killed all the SMEs <50 employees in hardware area too. The lost income from European companies will be replaced with fines for US companies. That’s a strategy! Visionaries at work.

There is Wikipedia article about this topic: https://en.wikipedia.org/wiki/Cyber_Resilience_Act

BadBadJellyBean | 9 hours ago

I'm not familiar with the Act. Can you explain how it would kill theses startups?

lnsru | 9 hours ago

So basically you need 3 persons writing compliance documentation and taking care of cybersecurity. Basically another 200000€ personal cost year in low cost area. 250000€ or more in bigger cities. You have a microprocessor in your product and it’s done deal.

No big deal for corporations though. Buddy’s workplace hired new compliance department for this topic with 30 persons. That’s competition european way.

BadBadJellyBean | 9 hours ago

I'd rather have that than insecure hardware. It seems like it forces security to be a first class priority instead of an afterthought.

logicchains | 9 hours ago

It forces Europeans wanting to build hardware startups to go overseas, so there's even fewer new European hardware companies and Europe becomes even more dependent on the US and China.

BadBadJellyBean | 8 hours ago

Just like everyone left when the GDPR went into place? Having safety standards in place (and yes that also means documenting them) can even be a selling point. To have demonstrably secure hardware according to a standard can be highly desirable.

I think losing the companies that don't have security as a main priority isn't too bad. I assume that the EU will create import restrictions if there is a meaningful shift to avoid EU rules.

lnsru | 7 hours ago

The thing is not that the product will be somehow secure. It will have properly filled compliance papers. That’s the same story with functional safety. For example car electronic components break all the time, but they have well done paperwork.

flohofwoe | 7 hours ago

> It will have properly filled compliance papers

Sounds like a perfect job for AI tbh ;)

BadBadJellyBean | 7 hours ago

> The thing is not that the product will be somehow secure.

I don't believe that is true. Cars do break but they have to meet safety standards. That doesn't make them perfect but it's much better than not having them. You can't make perfect safety standards in an ever changing world but you can define minimum standards.

I understand that documentation is a pain in the butt, but it's necessary to have some oversight. It's part of the enforcement. Everyone has to do it so we know the documentation should exist. That means we can fine companies that don't do it. If you mad the documentation and lied on it and it comes out you will probably fined even more. It's a deterrent and a way to enforce the rules.

WarmWash | 6 hours ago

What you are also saying in the same sentence is

"I would rather only buy from megacorporations than small players"

inigyou | 6 hours ago

You know that when a regulation mandates a role like this, it isn't the person's entire job, right? When GDPR says you need a data protection officer, it doesn't mean you need to hire someone to be your data protection officer. In a very small startup, it could mean the CEO is also the data protection officer.

Muromec | 5 hours ago

You don't need a whole full timer for that either. When we had to deal with the usual iso stuff it was one guy hired through the agency working on Thursdays
It kills those hardware startups that attempt to make money by selling us insecure crap?

See also, the GDPR killing startups that attempt to invade our privacy and exploit personal data without permission.

logicchains | 8 hours ago

And then there are no European hardware startups and your own options for hardware are Chinese and American, both with backdoors.
Interesting that US Americans think letting their companies do whatever they want everywhere (as they currently do) is the better "strategy".

dathinab | 7 hours ago

it sometimes feels (some part of) US citizens are so used to companies systematically abusing them that they think it's normal

and some other part seem to have "I have suffered so you must suffer too" mentality

and in generally there seem to be an increasing lack of basic human empathy ... which is very worrisome

A significant percentage of HN readership are those working in US Adtech, who's very salaries are dependent on abusing peoples privacy. Hardly surprising a hefty part of the HN demographic slants towards opposing privacy laws (for software and hardware).

edb_123 | 8 hours ago

From what I gather, the cyber resilience act applies to all products placed on the EU market, regardless of whether the manufacturer is based inside or outside of the EU. So European hardware vendors will be competing on the same terms as American and Chinese ones when it comes to the CRA.

input_sh | 9 hours ago

PDFs of decisions in case somebody wants to learn more:

Google Search decision: https://ec.europa.eu/competition/digital_markets_act/cases/2...

Android decision: https://ec.europa.eu/competition/digital_markets_act/cases/2...

dlahoda | 9 hours ago

Skimmed (without AI).

Look like feature request lists.

moronicles | 7 hours ago

A list of features that would allow third-party AI systems background access to your microphone, camera, screen contents, location, notifications, contacts, SMS, Gmail, Calendar, Drive, Maps, and Phone.

If this were granted, the expectation is that we would act surprised when it is fast-followed by requirements to use EU-controlled systems that can monitor this content.

benoau | 6 hours ago

The other option is nobody has this access, since it is only required because Google have built this access for themselves and the DMA simply requires they do not have privileged access because it is not competitive. This is a problem that only exists because Google wants that access for their own benefits.

moronicles | 5 hours ago

It is required to facilitate the AI features Google wants for its product. What you're advocating is not having those features. That's fine, but it is also not going to happen. If this is what the EU wanted they'd be asking for these features to be disabled, not to have access.

firesteelrain | 9 hours ago

Interesting to see how Google solves this in their UI because this isn’t a new problem: In 2017, they were fined for a similar problem with Shopping and the auction house concept to compete for placement was heavily scrutinized.

It’s all sort of intertwined now.

jdw64 | 9 hours ago

I looked it up, and it seems that one issue is that Google, as a DMA gatekeeper, is supposed to provide anonymous data to other search services, but in practice, important parts of the actual data have been removed. The other issue is that competing AI services (not just Gemini) should also be allowed to run integrated app search.

Reading about it, both points seem valid to me.

BadBadJellyBean | 9 hours ago

Also apps need to be allowed to conduct their transactions outside the appstore and the appstore must allow them to advertise that.

benoau | 8 hours ago

And supposedly, "steering must be free". Or at least that's what they told Apple when fining €500M, I think today they both charge up to about 20% commission if apps use third party payments.

amazingamazing | 9 hours ago

Speaking of competition how is the EU doing these days?feels like they missed the boat on pc, mobile, cloud and now AI.

croes | 9 hours ago

How is the US doing? Seems like the missed boat is the Titanic.

gear54rus | 9 hours ago

Doing just fine calling most of the american insanity for what it is. Beating apple and the likes into submission and making them produce actually somewhat good products.

jacekm | 9 hours ago

Pretty well, to the point where the US administration complains that there's a trade imbalance. (which is true for manufactured goods, false when we count in services)

sunaookami | 9 hours ago

On a huge decline and the people are dissatisfied which leads to populist parties becoming more popular and the current governments trying to hold their power by passing draconian laws.

actionfromafar | 8 hours ago

Like the US.

sholladay | 8 hours ago

Mistral and ElevenLabs seem to be doing pretty well.

Also, here in the U.S., we’ve managed to screw up so badly on data privacy and basic rights that the EU has been systematically replacing their entire tech stack with sovereign components.

amazingamazing | 8 hours ago

By what metric is Mistral competitive? And ElevenLabs is incorporated in the USA

r_lee | 7 hours ago

Mistral doing "pretty well"?

transcriptase | 8 hours ago

It’s July, you won’t get a response from any European for at least another month

mastermage | 8 hours ago

How is the US doing with their Tariffs?

amazingamazing | 8 hours ago

I didn’t see anything mentioned on tariffs in article. In any case tariffs are a dumb policy.

flohofwoe | 7 hours ago

Could a mega-project like Linux have originated in the US instead of a Finnish bedroom? I have my doubts tbh, it takes an absolute madman to start such an obviously doomed project without any business potential ;)

throw-the-towel | 6 hours ago

Someone accusing the US of having no madmen was not on my Bingo card for 2026.

flohofwoe | 6 hours ago

Not of the Finnish kind ;)

Steve16384 | 6 hours ago

I used to come here for the intelligent discussion, but it's turning into X.

trusche | 5 hours ago

Is that supposed to be a snark? Do better. I prefer that we didn't miss the boat on caring for each other, not shooting each other constantly, and generally not feeling we're better than anybody else, and the need to point it out on HN.

Muromec | 5 hours ago

We are getting used to the news about our decadence and decay coming from the West as regular as they did from the East before. Not sure what it means for anyone involved

timpera | 9 hours ago

The lengthy legal battle against these fines is going to be extremely interesting, especially on the Shopping/Hotels/Flights side since it is an extremely competitive market. I wonder if the lower EU court will keep its overly proactive approach despite the CJEU's reversals.

warrenmiller | 8 hours ago

where does the money from these fines go to? to the people affected or just gov coffers?

dmos62 | 8 hours ago

Goverment coffers fund public works.

victorbjorklund | 8 hours ago

Fines is for the government. Damages are for others (and sometimes govt).

petcat | 8 hours ago

These fines go toward the EU's general budget as "other income" which reduces the amount that member states must contribute annually for the budget to balance. So the EU partially funds itself by leveraging fines like this on AliExpress, Google, Meta, Apple, etc. and the trickle-down savings to member states is then (presumably) used to fund public works and social services locally.

maelito | 8 hours ago

I hope these fines will fund NLNet.

inigyou | 6 hours ago

Have you applied? What's your project?

zoobab | 8 hours ago

Pocket money.

ChrisArchitect | 7 hours ago

saltysalt | 7 hours ago

Ultimately AI will kill Google's search monopoly, not fines.

shevy-java | 6 hours ago

That's an interesting comment. I noticed already years before AI emerged that Google ruined its search engine. I am not sure AI per se kills search engines, but interestingly the other search engines also suck immensely. Even from the User Interface, which is strange to me. Qwant just copy/pasted Google's horrible UI. DuckDuckGo is praised for reasons I don't understand - it also produces really low quality results. It seems nobody is able to come up with really good search engines anymore - they always end up being absolute horrid jokes in this or that area.

saltysalt | 5 hours ago

Yes you are correct, most are horrible. I built my own as a hobby because I wanted to go back to the "ten blue links" model of the early Internet, but freely admit that model is now dead with the majority of end-users asking their AI assistants instead. Gemini is vital to Google as a result.

shevy-java | 7 hours ago

Fines are not enough.

Mandatory jailtime - otherwise they just shrug it off.

baridbelmedar | 6 hours ago

The EU as a whole is walking a tightrope. Its largest economies still depend heavily on the US market. If the current US regime perceives that US companies are being targeted by EU "taxes", regardless of whether those laws are legitimate, there is a real danger of US retaliation.

Key sectors could take the hit, including automotive manufacturing, industrial equipment, chemicals, electronics, fashion, textiles, and luxury food and wine.

Given that these nations are already managing high debt loads while funding generous social welfare programs and expanding their defense budgets, trade sanctions could cause serious damage...

So yeah...EU is performing a delicate balancing act here.

pseudony | 6 hours ago

Yes. But what this discussion so often misses is.. So is the US.

The US needs military bases, it needs general market access, it wants to sell military equipment and so on and so on. The US is already being reckless with the relationship and diversification is underway, but how deep the split will be is in large part determined by how the US wants to behave going forward.

It's like a divorce, there aren't really any winners here (in terms of wealth, assets, ...). So it's a tightrope both need to walk, balancing each other's interests.

lardosaurusrex | 6 hours ago

I think that's the point; much like how Canada isn't blinkimg every time the US jacks up whatever nonsense tariffs.

They know it's going to hurt and they can't just order their own country -- or in the case of the EU; countries -- to fully decouple and so they're using the pain to encourage the creation and growth of alternatives.

Nobody says it isn't painful or that it isn't going to suck but it's viewed as inevitable rather than something to be avoided.

tialaramex | 6 hours ago

> there is a real danger of US retaliation

This would make some sense under normal circumstances. However the Trump administration isn't "retaliating" except in the same sense you saw ICE "retaliating" by murdering unarmed protesters.

Violent bullies respect strength to the extent they respect anything at all.

leonidasrup | 6 hours ago

US tariffs on EU automotive manufacturing, industrial equipment, chemicals, electronics, fashion, textiles, and luxury food and wine, would be only slap on wrist.

The real danger of US retaliation for EU are: export tariffs on US LNG, loosing arms exports for Ukraine. This the real EU delicate balancing act.

moi2388 | an hour ago

At the beginning of 2025, the US was only supplying 20% of the military aid to ukraine.

After that it has practically completely dried up. Ukraine and the EU are already producing themselves.

This is a big long term loss to the US.

Also if US makes their LNG unaffordable the EU will simply switch to countries like India.

Who exactly is the US going to still sell to?

granzymes | 6 hours ago

At this point I assume Google is just budgeting for a $1B annual tax for operating in the EU.

Muromec | 5 hours ago

They figured out that part too

Ae0lis | 3 hours ago

Yeah, 1bil sound like a lot but it's about 0.2% of just their annual revenue. I don't think they're too worried tbh. Barely even a slap on the wrist.

cadamsdotcom | 3 hours ago

It'd be great if they put the headline in terms of how many minutes of revenue this is.