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Note: This article documents policy changes that occurred in January 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.
In January 2025, Disney+ updated its Subscriber Agreement to include provisions allowing advertisements in content across all subscription tiers, including those marketed as "no ads" or "ad free."
Prior to the change, Disney+ marketed and provided its premium tier as an entirely ad-free viewing experience. The introduction of advertisements into the premium tier represents a modification to the original service offering after purchase.
Section 2(k) of the Disney+ Subscriber Agreement states:[1]
We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.
This policy affects all subscription tiers, including:[1]
The modification was done via an update to the service's terms & conditions, with subscribers being bound by the new terms unless they cancel their subscription; even those who had signed up prior to the change.
The policy can be found in:[1]
This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers:
In September 2026, Disney sent out an e-mail to German subscribers that was styled as a "clarification" to a revised subscriber agreement, in which it was stated that advertisements could be placed before and after content even for the Standard and Premium tiers.[2]
Summary and key issues of prevailing sentiment from the consumers and commentators that can be documented via articles, emails to support, reviews and forum posts.
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