01POWERTRAIN
Why Gas
90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
~600 mi range · 5-min refuel
REO Trucks I4 4WD Pickup Truck Starts at $21,500
Source: reotrucks.com
America's New Affordable Truck
$21,500+
Reservations Open · $25 · Refundable
Body-On-Frame
Architecture
6-spd MT / AT
Transmission
500,000 mi
Powertrain life
Runabout T4X
Three variants. One platform.
Signature
Steel Drop-Side Flatbed
Where we’re going.
Now
Reservations open
$25 holds your place — fully refundable. Position set by reservation time.
Q4 2026
Models revealed
The production design and full lineup, unveiled — see exactly what you’re reserving.
2027
Pilot builds & validation
Pre-production trucks built, tested, and certified to federal standards.
2028
Order book & configurator
Reservations convert to orders in priority sequence — configure yours, earliest first.
Late 2028 / 2029
First deliveries
Trucks reach driveways in reservation order. Earliest in, first out.
Timeline targets · subject to change
A real truck, by the numbers.
FIG.01 — SPEC SHEET
Engineering targets · subject to final validation
How it stacks up.
FIG.02 — HEAD-TO-HEAD
Competitor figures approximate · for comparison only
02ENGINEERING
Reliability by Design
Not a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.
03INTERFACE
Physical Controls
Levers, rockers, and real analog gauges. One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever.
04OWNERSHIP
Right to Repair
Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.
05SALES
No Dealers
Sold direct online. No dealer markups or unnecessary fees.
No dealers means more money in your pocket
06ORIGIN
Built in Texas
Designed, certified, and assembled in America. The story isn't the badge — it's the supply chain, true at the factory gate.
A letter from REO
The buyers didn't leave. The products did.
There's a vehicle missing from the American market — small enough for a real garage, cheap enough to skip the seven-year loan, built well enough to outlast it. Here's why we're bringing REO back to build it.
A legacy in the making for over 120 years.
1901
Ransom E. Olds builds the Curved Dash Runabout — America’s first mass-produced car. $650, about $25,000 today.
1905
Pushed out of Oldsmobile, Olds founds REO under his own initials.
1915
The REO Speed Wagon arrives — the ancestor of the modern pickup.
1975
REO closes after seventy years of honest American trucks.
2026
REO returns to build the affordable American truck no one else will.
Direct Parts + OEM-Sponsored Community
No automaker has ever done this — and that’s exactly the problem. We’re the first to put parts and community in the open, because this truck should belong to the people who drive it, not to a profit machine built on gatekeeping. We earn through transparency and relationships that work both ways. Here, the OEM is your friend.
01 · MARKETPLACE
Direct Parts
Right to repair, stocked.
- Vetted sellers — approved through our process, not the highest bidder.
- Real prices, published take rate. No dealer gatekeeping, no parts-pairing.
- A public catalog guaranteed for 20 years, sold straight to owners.
02 · COMMUNITY
The Owners’ Club
Run by us. We actually listen.
- A forum we own and moderate — not a neglected Facebook group.
- Owners shape what we build next; the best ideas ship.
- Honest answers from the team, in public, on the record.
In the News
Coverage from the field
Field Issue
Rep the revival
Classic Snap Back
$27.50
Structured black snapback with the REO mark up front.
- One size
- Adjustable snap closure
Classic Tee
$27.50
First-run REO tee for the people bringing simple trucks back.
- Heavy cotton feel
- Classic fit
Tech Snap Back
$27.50
Lightweight technical cap for shop days, trail days, and long hauls.
- One size
- Tech fabric
Contact
Contact us.
Press, suppliers, partners, and the merely curious — we read every message and answer fast. Want a truck? Reserve yours for $25.